InTouch

BIOTONE in touch blog offers a wide array of massage therapy practices and business tips weekly. Over 200 blog posts from the last 5 years cover treatment ideas, spa therapy, retail massage therapy, massage therapist community, and business & marketing.

Help new clients ease into their first massage at your spa or massage practice

Help new clients ease into their first massage at your spa or massage practice

As the New Year gets underway, your schedule may include...
3 min read
Business & Marketing
“Enter Curious...Leave Curious (but with credentials)”

“Enter Curious...Leave Curious (but with credentials)”

This is a quote Susan Salvo, one of our master...
3 min read
Business & Marketing
Why your spa or massage practice employment brand is important in attracting talent

Why your spa or massage practice employment brand is important in attracting talent

Just as your spa or massage practice promise or brand...
3 min read
Business & Marketing
Is your body language sending the right message to spa and massage practice clients?

Is your body language sending the right message to spa and massage practice clients?

Without being aware of it, you may be sending your...
2 min read
Business & Marketing
Fight off holiday stress at your spa or massage practice

Fight off holiday stress at your spa or massage practice

Are you feeling overwhelmed during this holiday season trying to...
2 min read
Business & Marketing
Sunflower Oil

Here comes the Sunflower Oil -- just in time for holiday treatments at your spa and massage practice.

Sunflowers might not seem fitting for this time of year,...
2 min read
Massage Therapy
How to get referrals from health care providers for your spa or massage practice

How to get referrals from health care providers for your spa or massage practice

How would you rank your referral network? Are clients referring...
3 min read
Business & Marketing
person receiving massage

Five treatment room strategies for Mind Body Connection

Life gives us constant opportunities for growth. Like when a...
3 min read
Massage Therapy
Employee, Independent Contractor or Renter:  What’s the Best Fit for Your Practice?

Employee, Independent Contractor or Renter: What’s the Best Fit for Your Practice?

As a SPA consultant, I am often asked my opinion...
3 min read
Massage Therapy
How to be a trendsetter and not a trend follower in your spa or massage practice

How to be a trendsetter and not a trend follower in your spa or massage practice

Each year, the International Spa Association releases a report on...
3 min read
Massage Therapy
Define your unique selling proposition to set your spa or massage practice apart

Define your unique selling proposition to set your spa or massage practice apart

What makes your spa or massage practice unique from the...
3 min read
Massage Therapy
Make the most of spa and massage practice holiday revenue by going the marketing ‘extra mile’

Make the most of spa and massage practice holiday revenue by going the marketing ‘extra mile’

There’s no doubt the holiday season is kicking in. Companies...
2 min read
Massage Therapy
How to build a rapport with your spa and massage practice clients

How to build a rapport with your spa and massage practice clients

You know how easily you connect with some of your...
2 min read
Massage Therapy
The Price is Right - Part Two: Three strategies to make value based price increases

The Price is Right - Part Two: Three strategies to make value based price increases

Raising prices is one of the hardest business decisions most...
3 min read
Massage Therapy
Your spa and massage clients won’t forget the name or the benefits of Jojoba

Your spa and massage clients won’t forget the name or the benefits of Jojoba

It’s not only because of its name that Jojoba is...
2 min read
Massage Therapy