InTouch
Holiday gift cards can be the gift that keeps giving at your spa or massage practice
Could gift cards be the holiday gift that keeps giving to your spa or massage practice? GiftCard.com reports that over $100 billion is spent on gift cards annually and that 72 percent of customers will spend
The Holiday Shopping Spree is About to Begin…Are You Ready?
The busiest buying season of the year is right around the corner! Is your business positioned to maximize the profit potential? If not, now is the time to make a plan to ensure you are ready for those...
Is your spa or massage practice website helping to increase bookings? If not, here are four tips.
Is your website working as well as it can for your spa or massage practice? Your site should be a key part of your marketing effort to attract customers and prospects and help build business. Even if your website...
Six ways to foster a healthy workplace environment at your spa or massage practice
Our industry is all about health and wellness so the last thing you would ever want to do is foster a workplace environment that is anything but positive. Not only do employees suffer when there’s tension...
Help ease spa and massage client stress with the soothing scent of lavender
With the holidays coming up, clients may start to feel feel particularly overwhelmed and stressed. Try incorporating lavender into your treatments to help. When the ancient Romans needed to relax (It’s not
Is the color of your spa or massage practice brand sending the right message?
The color of your spa or massage practice says a lot about your brand. Over the years, there have been many theories and observations about the impact of color on marketing. In his article “The Psychology of Color in Marketing and Branding,”
Dare to be an original in your spa or massage practice
I did it my way” is certainly a familiar lyric from Ol’ Blue Eyes. But how many people can actually attest to the fact that they did or plan to do it their way. When it comes to being an original whether in your
Government medical researchers confirm massage and other CAM therapies provide pain relief
Complementary and alternative health care treatments are finally getting recognition for pain relief among U.S. government medical researchers. An announcement from the National Institutes of Health (NIH)
Inspiration Abound!
I have been blessed to be able to teach bodywork to students from all over the world. This profession offers me the opportunity to meet amazing people who inspire and challenge me to be the best educator...
Give back to the community to build a strong reputation and attract more business for your spa or massage practice
Your clients may be expecting more from you than outstanding professional service. A 2015 Cone Communications/Ebiquity Global CSR (corporate social responsibility) Study found that 91 percent of
Plan your spa or massage practice retail strategy now for a successful holiday season
We’re about to enter the holiday time of year and no doubt some people already are thinking about gift giving. Now’s a good time to plan your year-end spa or massage practice retail sales strategy and make
