InTouch

New research indicates that Swedish massage therapy (SMT) might be useful in treating Generalized Anxiety Disorder (GAD), which is excessive, exaggerated anxiety and worry about everyday life events

You may already be thinking about the industry tradeshows you want to attend next year. Attending tradeshows is a great way to keep up with industry trends and learn about new products for your spa or

Now is the time to start promoting your gift certificates in earnest.  But to be honest I have a problem with GC’s since most of them are bought for clients who already visit on a regular basis.  Hmmmm.

Talk about an essential oil for all reasons. It turns out that across the globe, we depend on oil from Eucalyptus trees to treat a wide range of medical conditions, even the common cold, because of its

As if the holidays weren’t stressful enough running your spa or massage practice. Managing client needs; keeping retail sales moving to take advantage of gift giving spending, and dealing with staff issues

If Black Friday is any indicator, things are looking good for holiday spending. The International  Council of Shopping Centers reported that three quarters of Americans spent the same or more this year than last

Stress and tension seem to be at an all-time high in the world around us.  All you have to do is listen to the conversations at your local coffee shop or log into any social media platform to tap into the...

Men might not be having as many massages as women, but they aren’t far behind. The American Massage Therapy Association (AMTA) notes that in July 2015, 19 percent of women and 16 percent of

It’s not only the sights of the holidays that we love, it’s also the scents. And among them, you won’t find any as symbolic and popular than peppermint. Just how peppermint became associated with the holiday

Although a new client may be enthusiastic about massage, there is bound to be some concern. Clients may have qualms about what will happen during the session and worries that the treatment may fail to

Branding is not just for corporations. Branding is a way to direct your career and attract the kind of clients you want to work with.  It is how you will be perceived in the marketplace...

Even in today’s highly digital world, word of mouth continues to be the one of most effective way to get new business. Here are some statistics that underscore the influence of word of mouth: