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![Make the most of attending tradeshows for your spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_12.15.16_attending-tradeshows_{width}x.jpg?v=1617174493)
Make the most of attending tradeshows for your spa or massage practice
You may already be thinking about the industry tradeshows you want to attend next year. Attending tradeshows is a great way to keep up with industry trends and learn about new products for your spa or
![Wrapping Up Your Gift Certificate Promotion](http://biotone.com/cdn/shop/articles/Blog_12.12.16_gift-certificate-promotions_{width}x.jpg?v=1617174490)
Wrapping Up Your Gift Certificate Promotion
Now is the time to start promoting your gift certificates in earnest. But to be honest I have a problem with GC’s since most of them are bought for clients who already visit on a regular basis. Hmmmm.
![Eucalyptus Oil](http://biotone.com/cdn/shop/articles/Blog_12.8.16_benefits-of-eucalyptus_{width}x.jpg?v=1617174489)
Heal client sore muscles and joints with the analgesic effects of Eucalyptus Oil
Talk about an essential oil for all reasons. It turns out that across the globe, we depend on oil from Eucalyptus trees to treat a wide range of medical conditions, even the common cold, because of its
![Don’t let stress get in the way of holiday cheer at your spa or massage practice](http://biotone.com/cdn/shop/articles/TR_Blog_12.5.16_less-holiday-stress_{width}x.jpg?v=1617174488)
Don’t let stress get in the way of holiday cheer at your spa or massage practice
As if the holidays weren’t stressful enough running your spa or massage practice. Managing client needs; keeping retail sales moving to take advantage of gift giving spending, and dealing with staff issues
![Tis the season to ring up more sales with some special holiday marketing activities](http://biotone.com/cdn/shop/articles/Blog_12.1.16_increase-holiday-sales_{width}x.jpg?v=1617174487)
Tis the season to ring up more sales with some special holiday marketing activities
If Black Friday is any indicator, things are looking good for holiday spending. The International Council of Shopping Centers reported that three quarters of Americans spent the same or more this year than last
![Creating a Safe Space for Your Client’s Peace and Relaxation](http://biotone.com/cdn/shop/articles/Blog_11.29.16_safe-space-for-clients_{width}x.jpg?v=1617174484)
Creating a Safe Space for Your Client’s Peace and Relaxation
Stress and tension seem to be at an all-time high in the world around us. All you have to do is listen to the conversations at your local coffee shop or log into any social media platform to tap into the...
![What it takes to attract more men to your spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_11.28.16_increase-male-clientele_{width}x.jpg?v=1617174483)
What it takes to attract more men to your spa or massage practice
![Peppermint essential Oil](http://biotone.com/cdn/shop/articles/Blog_11.21.16_peppermint-ingredient-aromatherapy_{width}x.jpg?v=1617174481)
Tis the season to think about peppermint oil for use in client treatments
It’s not only the sights of the holidays that we love, it’s also the scents. And among them, you won’t find any as symbolic and popular than peppermint. Just how peppermint became associated with the holiday
![How to interview massage clients to ensure best results](http://biotone.com/cdn/shop/articles/Blog_11.17.16_client-interview_{width}x.jpg?v=1617174480)
How to interview massage clients to ensure best results
Although a new client may be enthusiastic about massage, there is bound to be some concern. Clients may have qualms about what will happen during the session and worries that the treatment may fail to
![Evolving your Brand](http://biotone.com/cdn/shop/articles/Blog_11.14.16_rebrand-your-company_{width}x.jpg?v=1617174477)
Evolving your Brand
Branding is not just for corporations. Branding is a way to direct your career and attract the kind of clients you want to work with. It is how you will be perceived in the marketplace...
![Referrals Count: How to get more for your spa and massage practice](http://biotone.com/cdn/shop/articles/Blog_11.10.16_client-referrals_{width}x.jpg?v=1617174476)
Referrals Count: How to get more for your spa and massage practice
Even in today’s highly digital world, word of mouth continues to be the one of most effective way to get new business. Here are some statistics that underscore the influence of word of mouth:
![Take your massage services to the workplace to help employees reduce stress](http://biotone.com/cdn/shop/articles/Blog_workplace-massage-stress_11.7.16_{width}x.jpg?v=1617174475)
Take your massage services to the workplace to help employees reduce stress
Call it irony or coincidence but the final game of the World Series just happened to fall on National Stress Awareness Day. If the ballgame didn’t cause some of your clients stress; there’s a good chance that other...