InTouch
![7 ways to boost social media content to engage spa and massage practice followers](http://biotone.com/cdn/shop/articles/Blog_2.16.17_fresh-social-media_{width}x.jpg?v=1617174521)
7 ways to boost social media content to engage spa and massage practice followers
By now those of you who are actively engaged in social media to boost your spa or massage practice know that keeping content fresh takes work. The amount of likes, shares, and comments lets you know if...
![What it takes to make the vision for your spa or massage practice into reality](http://biotone.com/cdn/shop/articles/Blog_2.13.17_make-a-vision-for-your-business_{width}x.jpg?v=1617174519)
What it takes to make the vision for your spa or massage practice into reality
With the holidays just about if not already a distant memory, there should be more time to put plans in place take your spa or massage practice to the next level. Maybe your goal is financial or it may be that...
![Olive Oil](http://biotone.com/cdn/shop/articles/Blog_2.8.17_benefits-of-olive-oil_{width}x.jpg?v=1617174518)
The timeless benefits of olive oil for massage and spa clients
It’s not only lettuce that gets even better – and healthier – with olive oil, so does our skin. Olive oil has been widely used over the ages as a beauty aid. Cleopatra was known for taking baths with olive oil to make her skin smooth and shiny.
![Mastering the basics of Traditional Head Massage](http://biotone.com/cdn/shop/articles/Blog_2.7.17-head-massage_{width}x.jpg?v=1617174517)
Mastering the basics of Traditional Head Massage
Hope your 2017 is starting out with a flourish. I am definitely having more fun in my treatment room so far. One of my goals was to go back through 25 years of my books...
![Make sure your workout works for you](http://biotone.com/cdn/shop/articles/TR_Blog_2.6.17_workouts-that-work-for-you_{width}x.jpg?v=1617174515)
Make sure your workout works for you
Want a good workout, but not sure what will get the best results? Here are some guidelines from the American College of Sports Medicine for a safe and productive weekly program of exercise as reported by WebMD.
![How to establish yourself as a spa or massage practice expert](http://biotone.com/cdn/shop/articles/Blog_2.2.17_share-your-expertise-establish-yourself_{width}x.jpg?v=1617174514)
How to establish yourself as a spa or massage practice expert
Build it and they will come is a nice concept but in a highly competitive environment, unfortunately that phrase often doesn’t “hold a lot of water.” No doubt you’ve already figured out that you need to do some level of marketing...
![Why it’s more important than ever to protect your spa or massage practice brand online](http://biotone.com/cdn/shop/articles/Blog_1.30.17_brand-representation-and-protection_{width}x.jpg?v=1617174513)
Why it’s more important than ever to protect your spa or massage practice brand online
As if a bad review from a disgruntled client wasn’t enough of a concern, nowadays spa and massage practice owners and managers need to be concerned about fake news.
![Kukui Nut Oil](http://biotone.com/cdn/shop/articles/Blog_1.16.17_kukui-nut-oil-ingredient_{width}x.jpg?v=1617174512)
Kukui Nut Oil: An ancient beauty secret is becoming a popular ingredient in many skincare products
When it comes to the oil from the Kukui nut or seed, you could say that the “cat is out of the bag.” Up until recently, the benefits of Kukui Nut Oill were an ancient Hawaiian secret.
![Good for the Sole](http://biotone.com/cdn/shop/articles/Blog_1.23.17-foot-massage-therapy_{width}x.jpg?v=1617174510)
Good for the Sole
Did you know that each of your feet have more than 7000 nerve endings? The sensory feedback these nerve endings transmit to the central nervous system provide information about the surface being walked upon.
![happy woman smiling](http://biotone.com/cdn/shop/articles/TR_Blog_1.23.17-exfoliation-good-for-skin_{width}x.jpg?v=1617174509)
Make exfoliation a key part of your skin care regime
Is exfoliation part of your skin care regime? If not, it’s something you’ll want to consider because of its many benefits. When you exfoliate, you are actually removing dead skin cells...
![Strengthen the connection with spa and massage practice clients with video content](http://biotone.com/cdn/shop/articles/Blog_1.19.17_engage-connect-clients-with-video_{width}x.jpg?v=1617174508)
Strengthen the connection with spa and massage practice clients with video content
Video is having a major impact on marketing for companies to connect and engage with customers so it’s something you’ll want to consider as you plan your social media and promotional activities for the year.
![Make your spa or massage practice a client destination on Valentine’s Day](http://biotone.com/cdn/shop/articles/Blog_1.16.17_valentines-day-couples-massage_{width}x.jpg?v=1617174507)
Make your spa or massage practice a client destination on Valentine’s Day
Valentine’s Day is not far off and you want to be sure that your spa or massage practice is a destination for new clients and prospects who want to pamper a loved one or even just want to spoil themselves.