InTouch

When it comes to building trust in your spa or massage practice brand, consistency is the name of the game. Consider the following.

Have you ever had an experience where a company promised the moon, but delivered a pebble? It is disappointing to say the least! Our relationships with our customers are based on trust.

Has your spa or massage practice reached a point where you feel you can’t take it any further going down the path you currently are on? You may want to open a second operation in another part of town...

Here’s good news for your spa and massage therapy practice. Americans continue to spend a significant amount of the dollars they spend on health care on alternative therapies.

It only takes one difficult person to turn the day upside down. In an ideal world, you wouldn’t have to deal with people that criticize everything and everyone, make unreasonable demands or never know what they want.

Since massage is in many ways a nurturing profession, caring about and committing to Mother Earth should not be a big stretch.

In many industries, they call them “tire kickers.” They are the prospective clients, who ask you lots and LOTS of questions about your services, but in the end never commit to an appointment.

Are your spa and massage practice clients dreaming of a tropical beach but lacking the time and budget to get to one this summer?

Stress is having a serious impact on worker productivity.  A 2013/2014 Global Benefits Attitudes surveyconducted by global professional services firm Towers Watson found that employees who suffered from high levels of stress...

In 1964, Neil H. Borden, professor of advertising at the Harvard Business School published a paper on “The Concept of the Marketing Mix,” in which he identified the tools necessary to create demand for a product, such as product

No matter how enthusiastic new clients may be about the benefits of massage, some still will be apprehension about the experience, especially since it involves removing clothing.