InTouch

Our recent celebration of Earth Day is an important reminder to be good stewards of the earth. As business owners, I believe it's our corporate responsibility to do our part to conserve natural resources and protect the environment...

You can imagine how proud we were when Team Type 1 - a remarkable group of cyclists who ride to create awareness for diabetes fitness -- approached us to be one of their sponsors last year. We were more than happy to meet their request for donations of Dual-Purpose Massage Creme to use in massage therapy for the team. We continue our sponsorship this year and have expanded donations to include Muscle & Joint Relief Therapeutic Massage Creme and Polar Lotion, our other popular sore muscle and pain relief products...

It is February and everywhere I look I see roses, cards and chocolate hearts. Although, as a therapist, I like the increase in gift certificate sales. I can't help but notice that Valentine's Day has, at least partially, become an over commercialized remnant of what once was. Ironically enough, just as commercialism might have tainted Valentine's Day a bit, scientific reductionism has done the same to our view of the heart itself...

This is the season of giving and what better time than now to evaluate how we give back daily. In doing so I realized that my most consistent gift hands down is aromatherapy. Which is kind of surprising since I am not an aroma therapist, I am a restorative massage therapist who uses essential oils as a modality to support wellness...

I was sitting on my couch the other day feeling overwhelmed by my to-do list. My 4 year old was running circles around me, the dishes and laundry sat waiting for me to motivate. I looked down at my feet and noticed I was unconsciously doing ankle rotations...

Before we know it, we will gather with family and friends around the table during our time honored Thanksgiving celebration to give thanks for our blessings and rewards. What giving thanks means to me, however, is more than just taking time out to think about the many ways I've been fortunate in my life...

There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...

While progress is being made in the fight against breast cancer, the challenge continues. That's why I believe it's so very important to support National Breast Cancer Awareness month in any way we can - through funding and activities that raise public awareness about the ongoing fight to save lives...

I knew I would have a great time at the AMTA's National Convention in Minneapolis this past week, I just didn't know how much Facebook would have to do with it!...

The community spirit is never stronger than on the 4th of July. My neighborhood has a number of events planned and I will try to participate in some of them, and where possible, take my dogs along. They are pretty patriotic pups and love the crowds and the chance to meet some other canine pals. Be careful if your community has fireworks and you have pets. The noise can really frighten them...

A few years ago I started using an online scheduler to book my massage appointments and I LOVE IT! I have a busy appointment schedule so I can't always answer my phone when clients call.Without a doubt I have lost money in the past because...

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...