InTouch

A few weeks ago I had the pleasure of joining BIOTONE at the New England Regional Conference in Framingham, Massachusetts. What a great show! It's always so much fun to talk shop with the attendees at conferences such as NERC...

Did you know that the leap year custom of women asking men to marry them goes back to 1288? I don’t know why the addition of one extra day in the year emboldened women to take the upper hand regarding matrimony, but that’s the tradition or so it was...

I happened to catch one of episodes of Frasier the other night. That’s not hard to do considering how much they rerun the old sitcoms. Frasier was always a favorite of mine because the characters were kooky and the writing was very clever. This particular episode was one the earliest about Frasier’s dad moving into his apartment and bringing his chair along, as well as his dog Eddie. The old unattractive chair was a real fixture in the series and a thorn in Frasier’s side for the entire run of the show’s 11 years...

If you’ve been a reader of our InTouch blog for some time, you may be asking yourself “is blogging something I should do.” After all, what better way to share your knowledge and experience with your customers and get feedback than blogging? If you’ve been on the fence about starting your own blog, here are some good reasons why you might want to take the leap...

In a few weeks hundreds of massage therapists will flock to Portland, Oregon for this year’s American Massage Therapy Association’s (AMTA) National Convention. I am so excited to be joining BIOTONE at the convention where participants will have more options than they have time...

October is Breast Cancer Awareness month. For many years, BIOTONE has actively supported efforts to find a cure for this devastating disease. We’ve sponsored important research about the value of massage in boosting the immune system to fight cancer cells and raised money through annual sales promotions to support Susan G. Komen for the Cure...

In about a month the holidays will be upon on. Not literally, of course, but from a marketing standpoint, they will. As soon as the Halloween candy begins to appear on store shelves, promotions for Thanksgiving and Christmas soon will follow. So it’s definitely not too early to think about what you can do to boost your visibility during this period...

I was excited to attend The Alliance for Massage Therapy Education’s 2nd annual conference in Charleston, SC last month because I knew it would be an inspiring and valuable experience. I certainly was not disappointed. The conference was attended by massage therapy authors, CE providers, school owners, instructors, exhibitors (BIOTONE included) and several stake holder organizations (NCBTMB, FSMTB, etc). This dynamic group of 125 participants all came together to discuss “Bringing Teaching to the Next Level” for massage therapy...

If you live near Longmont, Colorado, you have a great opportunity to volunteer your time and showcase your skills to the community while you do it. The American Diabetes Association is looking for volunteer massage therapists to help out on August 20th for its big fundraiser the Tour de Cure Colorado bike ride. Last year, more than 1600 riders participated in the event which raised over $800,000...

Everybody Deserves a Massage Week is coming up. This year it's July 17-23. I'm a huge fan of this wonderful grassroots promotion sponsored by Associated Bodywork & Massage Professionals (ABMP). You have an opportunity to contribute to your community and raise visibility for massage therapy at the same time...

I am sure you have heard someone tell you to make sure to drink plenty of water to stay healthy and hydrated. A few rules of thumb are to drink eight 8oz glasses a day or 1 oz for every 2 pounds you weigh. Ultimately, how much water someone needs depends on several factors including physical activity levels, climate, physical condition, diet and age...

Often when people think of communication systems of the body they think of nerve impulses and chemical pathways not energy waves, oscillations and vibrations. Somehow, when used by physicists the word "energy" is understood as science (as in E=MC2), but when used in reference to life force it can become something esoteric and mysterious...