InTouch
![Safeguard your spa or massage practice data from cybercrime](http://biotone.com/cdn/shop/articles/Blog_8.3.17_protect-against-cybercrime_{width}x.jpg?v=1617174601)
Safeguard your spa or massage practice data from cybercrime
Cybercrime may not be your number one concern but as the owner of a spa or massage practice, your business may be a prime target. Since 2011, cyberattacks focused on small...
![Create a winning culture to attract and retain spa and massage practice employees](http://biotone.com/cdn/shop/articles/FB_Blog_7.31.17_a-winning-culture_{width}x.jpg?v=1617174600)
Create a winning culture to attract and retain spa and massage practice employees
Unless you are sole practitioner, you depend on a team of capable people to run your business and serve clients. Yet recruiting top talent is a problem for employers. Fortune writes that...
![How to effectively use text marketing for your spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_7.27.17_effective-text-marketing_{width}x.jpg?v=1617174598)
How to effectively use text marketing for your spa or massage practice
Consumers are spending over four hours a day on mobile devices. The fact that one sixth of the day is spent interacting with mobile devices just shows how much consumers have come to...
![I’ve Got Your Back](http://biotone.com/cdn/shop/articles/IMG_4624_{width}x.jpg?v=1617174597)
I’ve Got Your Back
Everyone needs someone who has their back. For my clients I am that person. For that reason, in addition to my massage techniques, I have always incorporated torso treatments in my protocols.
![woman eating healthy](http://biotone.com/cdn/shop/articles/TR_Blog_7.24.17_probiotics-for-skin_{width}x.jpg?v=1617174595)
Are probiotics good for your skin?
You hear a lot about probiotics and your health and may be wondering just exactly what they are and how do they help. As explained by MedicineNet.com “Probiotics are live microorganisms...
![Avocado Oil](http://biotone.com/cdn/shop/articles/Blog_7.20.17_avocado-oil_{width}x.jpg?v=1617174594)
What’s to love about the avocado? Lots it turns out.
What’s behind our love affair with the avocado? Not only do Americans love this unique fruit– that’s right fruit not vegetable – the rest of the world has gotten in on the trend.
![Follow-up strategies to get repeat spa and massage therapy client business](http://biotone.com/cdn/shop/articles/Blog_7.17.17_customer-follow-up_{width}x.jpg?v=1617174592)
Follow-up strategies to get repeat spa and massage therapy client business
Are you waiting by the phone for clients to call and rebook a spa or massage therapy appointment? Don’t wait for clients to make the first move, whether they are first-timers or...
![Clary Sage Essential Oil](http://biotone.com/cdn/shop/articles/Blog_7.13.17_clary-sage-essential-oil_{width}x.jpg?v=1617174591)
Getting down to essentials: Clary Sage Essential Oil
Not your garden variety sage, but closely related, Clary Sage is a biennial herb that blooms from June to July producing flowers that range in color from white to pink and pale blue to lilac and...
![Product Sales: Finding Products that Fit Your Practice](http://biotone.com/cdn/shop/articles/Blog_7.10.17_client-focused-sales_{width}x.jpg?v=1617174590)
Product Sales: Finding Products that Fit Your Practice
Do you sell products to your clients? If so, how do you determine which products to recommend? Do you consider scope of practice when determining what products are appropriate to suggest to your clients?
![Beauty sleep is not a myth!](http://biotone.com/cdn/shop/articles/TR_Blog_7.10.17-beauty-sleep-not-a-myth_{width}x.jpg?v=1617174589)
Beauty sleep is not a myth!
There’s a good reason why getting a good night’s sleep is called “beauty sleep.” Sleep helps your body restore and rejuvenate, grow muscle, repair tissue and synthesize hormones, explains the National Sleep Foundation.
![Why going with the flow can be a winning strategy for your spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_7.6.17_go-with-the-flow_{width}x.jpg?v=1617174587)
Why going with the flow can be a winning strategy for your spa or massage practice
It’s midway through the year. Are things going as you planned for your spa or massage practice? Even if business is generally doing well, maybe you haven’t met all the goals that you hoped to achieve...
![5 steps to take to improve your confidence and boost your spa or massage practice business](http://biotone.com/cdn/shop/articles/Blog_6.30.17_boost-your-confidence_{width}x.jpg?v=1617174586)
5 steps to take to improve your confidence and boost your spa or massage practice business
People naturally are attracted to those who have confidence. Confidence doesn’t mean being boastful, either. It means having the courage of your convictions to do what you think is right, being positive things will work out, and handling challenges head on.