Safeguard your spa or massage practice data from cybercrime

Safeguard your spa or massage practice data from cybercrime

Cybercrime may not be your number one concern but as the owner of a spa or massage practice, your business may be a prime target.  Since 2011, cyberattacks focused on small...

Business & marketingMassage therapySpa therapy
Create a winning culture to attract and retain spa and massage practice employees

Create a winning culture to attract and retain spa and massage practice employees

Unless you are sole practitioner, you depend on a team of capable people to run your business and serve clients.  Yet recruiting top talent is a problem for employers. Fortune writes that...

Business & marketingMassage therapySpa therapy
How to effectively use text marketing for your spa or massage practice

How to effectively use text marketing for your spa or massage practice

Consumers are spending over four hours a day on mobile devices. The fact that one sixth of the day is spent interacting with mobile devices just shows how much consumers have come to...

Business & marketingMassage therapySpa therapy
I’ve Got Your Back

I’ve Got Your Back

Everyone needs someone who has their back. For my clients I am that person.  For that reason, in addition to my massage techniques, I have always incorporated torso treatments in my protocols.

Massage therapySpa therapyTreatment ideas
woman eating healthy

Are probiotics good for your skin?

You hear a lot about probiotics and your health and may be wondering just exactly what they are and how do they help.   As explained by MedicineNet.com “Probiotics are live microorganisms...

BeautyScience
Avocado Oil

What’s to love about the avocado? Lots it turns out.

What’s behind our love affair with the avocado? Not only do Americans love this unique fruit– that’s right fruit not vegetable – the rest of the world has gotten in on the trend.

Massage therapySpa therapyTreatment ideas
Follow-up strategies to get repeat spa and massage therapy client business

Follow-up strategies to get repeat spa and massage therapy client business

Are you waiting by the phone for clients to call and rebook a spa or massage therapy appointment? Don’t wait for clients to make the first move, whether they are first-timers or...

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Clary Sage Essential Oil

Getting down to essentials: Clary Sage Essential Oil

Not your garden variety sage, but closely related, Clary Sage is a biennial herb that blooms from June to July producing flowers that range in color from white to pink and pale blue to lilac and...

Massage therapySpa therapyTreatment ideas
Product Sales: Finding Products that Fit Your Practice

Product Sales: Finding Products that Fit Your Practice

Do you sell products to your clients?  If so, how do you determine which products to recommend? Do you consider scope of practice when determining what products are appropriate to suggest to your clients?

Business & marketingMassage therapyRetailSpa therapy
Beauty sleep is not a myth!

Beauty sleep is not a myth!

There’s a good reason why getting a good night’s sleep is called “beauty sleep.”  Sleep helps your body restore and rejuvenate, grow muscle, repair tissue and synthesize hormones, explains the National Sleep Foundation.

BeautyScience
Why going with the flow can be a winning strategy for your spa or massage practice

Why going with the flow can be a winning strategy for your spa or massage practice

It’s midway through the year. Are things going as you planned for your spa or massage practice?  Even if business is generally doing well, maybe you haven’t met all the goals that you hoped to achieve...

Business & marketingMassage therapySpa therapy
5 steps to take to improve your confidence and boost your spa or massage practice business

5 steps to take to improve your confidence and boost your spa or massage practice business

People naturally are attracted to those who have confidence. Confidence doesn’t mean being boastful, either. It means having the courage of your convictions to do what you think is right, being positive things will work out, and handling challenges head on.

Business & marketingMassage therapyTreatment ideas