man receiving massage treatment

Once just for the ladies, spas are becoming a new retreat for men

Could spas become the new venue for company retreats for team building? While 20 years ago, men only made up 10 percent of the US spa market, the times are changing.

Business & marketingMassage therapySpa therapy
Helping Hand

Helping Hand

This past week has been devastating for many of our fellow American’s who are dealing with the catastrophic effects of Hurricane Harvey.  Their stories have touched the Nation’s heart with deep sadness at the tremendous loss so many are...

CommunityMassage therapy
avocado face mask treatment

7 ingredients for a natural skin care regimen

In a previous blog post, I wrote about the value of coconut oil for your skin, which accounts for its inclusion in many of today’s skin creams, soaps and lotion and hair care products. Coconut Oil includes seven medium-chain fatty acids, which...

BeautyLifestyleScience
woman being exfoliated at spa

Help clients repair and prepare skin for fall with an exfoliation and wrap

It’s still hot in many parts of the country, but fall will be here before we know it. The first official day of fall is September 22. Now is the time to start thinking about helping repair client skin after the harsh effects of the hot summer sun and prepare it to...

Massage therapySpa therapyTreatment ideas
Marketing to millennials changes the rules of engagement

Marketing to millennials changes the rules of engagement

When it comes to marketing your spa or massage practice, one size does not fit all when trying to appeal to different generations. While marketing campaigns can include globally appealing messages, you need to understand the different...

Business & marketing
arnica or daisy for spa products

Everything is coming up Daisies with Arnica in your massage treatments

When it comes to relieving spa and massage practice client pain, you want to use something that has a long track record of success. Arnica is one of those ingredients. It is produced from...

Massage therapySpa therapyTreatment ideas
woman receiving back massage

Three ways to enhance your back treatments

In my last blog I promised you some creative ideas to add to your torso treatments.  Many of my favorites are nature inspired or a modern interpretation of an indigenous tradition. All in all it’s a great way to introduce clients to some modalities.

Massage therapySpa therapyTreatment ideas
Don’t forget to “take your vitamins” for good skin care

Don’t forget to “take your vitamins” for good skin care

When it comes to vitamins and your skin, you definitely want to be up to date on you’re A, B, Cs and more. While eating the right foods is good for overall health including the skin, Prevention magazine points out that...

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Breakthroughs in massage therapy research

Breakthroughs in massage therapy research

BIOTONE has long been a contributor to research to advance the application of massage therapy to treat physical and emotional conditions. Over the years, BIOTONE has funded research to determine the role of massage therapy...

Massage therapy
Explore funding options to grow your spa or massage practice

Explore funding options to grow your spa or massage practice

Are you thinking that it’s time to expand your spa or massage practice? Maybe you want to add another location or you would like to offer more skin care services and that involves buying new equipment...

Business & marketingMassage therapySpa therapy
Eucalyptus Essential Oil

Getting down to essentials: Eucalyptus Oil

Mother Nature has been particularly kind to the cuddly Australian Koala.  The Koala, not actually a bear as most think but actually a tree-dwelling marsupial closely related to the kangaroo, makes a steady diet of the leaves of the Eucalyptus Tree.

Massage therapySpa therapyTreatment ideas
woman and looking at skin products

What are the essential products for daily skin care?

Even the most flawless skin requires some skin care. But with so many different products on the market and so many brands for each, the choice of what you apply to your skin every day can be overwhelming.  That’s why you want to get down to basics.

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