InTouch

Starting your own spa or massage practice or managing one for someone else is a challenge many seek. It’s exciting to take a business from ground zero and manage its growth over time. But the sad reality is that many businesses don’t make it long term.

Can we talk?  Aging stinks until we realize what a privilege it is to be able to do just that.  If aging is a privilege then healthy aging is a choice.  A choice we as massage therapists can model and market.   September is the month to support healthy aging as...

When you are looking for something natural to help you relax, look no further than Chamomile. The herb, which means “ground apple” in Greece because of its apple scent, has been used throughout the ages to help calm the nerves and as an aid for...

You probably know someone who can win over others with their words. What they have to say may not even be the most insightful or knowledgeable, but it’s how they project their ideas with a confident tone that sets them apart. Being able to speak...

The use of Cedarwood goes back thousands of years. The ancient Greeks and Egyptians were considered the first to identify the value of Cedarwood oil. The Aromatherapy Bible says that the ancient Egyptians used Cedarwood for making perfumes and...

Are you struggling with too many no shows? Clients that fail to show up can cost you hundreds and even thousands of dollars over the course of a year. And if lost revenue wasn’t troubling enough, no shows also cost you time you could have spent...

The American Massage Therapy Association (AMTA) is advancing the use of massage therapy as a realistic approach to many forms of pain. The AMTA makes this announcement having compiled significant consumer and clinical research on the use of...

No two clients are ever the same. Still among clients there are a number of challenges that occur frequently enough that you want to be aware of them, if you aren’t already, and have a strategy for handling them.  Among the common challenges are...

August is summer’s last hurrah! Our clients have enjoyed a more relaxed schedule and are facing getting back in their school year routine. Why not celebrate all that makes summer great and help soften the transition. It just so happens that this month...

Today thanks to social networks and mobile computing, you have more channels to reach clients and prospect than ever before. However, the availability of more ways to communicate to targets makes marketing more challenging since consistency of...

One of the zestier of the essential oils, tangerine oil has been popular for centuries. With its warm and citrusy scent, the oil has both a calming and invigorating effect.  Tangerines originally hailed from China, where they were one of the varietals of the...