Make retail shopping at your spa or massage practice a personal experience

Make retail shopping at your spa or massage practice a personal experience

While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...

Business & marketingMassage therapyRetailSpa therapy
Massage Therapy News and Research

Massage Therapy News and Research

The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine.  In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...

Business & marketingMassage therapySpa therapy
If a crisis should hit, be prepared with a communications strategy

If a crisis should hit, be prepared with a communications strategy

What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for.  An extremely unhappy client may post a number of scathing reviews...

Business & marketingMassage therapySpa therapy
How to instill initiative in your spa or massage practice team

How to instill initiative in your spa or massage practice team

Do you wish that your team would take more initiative? Even if your spa or massage practice employees are handling their responsibilities with the utmost professionalism, you may be finding that they still come to you for direction about fulfilling projects...
Business & marketingMassage therapySpa therapy
sunflower essential oil

Bring on the sun year round with sunflower oil

Summer may be moving on, but you can help clients keep a “sunny disposition” by offering them the benefits of Sunflower Oil. The oil of the universally loved Sunflower helps to keep skin younger looking and toned all year round.

Massage therapySpa therapyTreatment ideas
Honoring Indigenous Healing Traditions

Honoring Indigenous Healing Traditions

November is Native American Heritage Month. “It is a great time to celebrate rich and diverse cultures, traditions and histories, and to acknowledge the important contributions of Native people,” according to the NCAI. I recently participated in the World...

Massage therapySpa therapyTreatment ideas
hemp leaves and glass bottles

Let’s Talk About CBD Oil

Many of your clients may be asking you about CBD oil and for good reason.  It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...

Business & marketingMassage therapySpa therapy
White Camphor Essential Oil

Getting Down to Essentials: White Camphor Essential Oil

Among the essential oils whose scent packs a powerful punch, camphor oil ranks high on the list. Clean, bright and intense, the aroma of camphor oil is considered both refreshing and stimulating. And its effect is no less powerful, inducing both cooling...

Massage therapySpa therapyTreatment ideas
Turning around spa sales requires some new thinking

Turning around spa sales requires some new thinking

Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.

Business & marketingMassage therapySpa therapy
Massage Therapy News and Research

Massage Therapy News and Research

Massage Magazine writes about the value of massage therapy in helping clients overcome grief.  Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.

Business & marketingMassage therapySpa therapy
Is the Internet important to your marketing strategy? The answer is an emphatic yes.

Is the Internet important to your marketing strategy? The answer is an emphatic yes.

Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...

Business & marketingMassage therapySpa therapy
Don’t wait: Get control of your life and work

Don’t wait: Get control of your life and work

Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...

Business & marketingMassage therapySpa therapy