InTouch
Make retail shopping at your spa or massage practice a personal experience
While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...
Massage Therapy News and Research
The Aloe Foundation in Austin has embraced a holistic approach to treat individuals suffering from illness and trauma, writes Massage Magazine. In creating individualized, client-centered treatment plans, the Foundation aims to reduce the stress...
If a crisis should hit, be prepared with a communications strategy
What do you do when a crisis hits your spa or massage practice? It’s a question hopefully you will never have to deal with firsthand, but it is something you need to be prepared for. An extremely unhappy client may post a number of scathing reviews...
How to instill initiative in your spa or massage practice team
Bring on the sun year round with sunflower oil
Summer may be moving on, but you can help clients keep a “sunny disposition” by offering them the benefits of Sunflower Oil. The oil of the universally loved Sunflower helps to keep skin younger looking and toned all year round.
Honoring Indigenous Healing Traditions
November is Native American Heritage Month. “It is a great time to celebrate rich and diverse cultures, traditions and histories, and to acknowledge the important contributions of Native people,” according to the NCAI. I recently participated in the World...
Let’s Talk About CBD Oil
Many of your clients may be asking you about CBD oil and for good reason. It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...
Getting Down to Essentials: White Camphor Essential Oil
Among the essential oils whose scent packs a powerful punch, camphor oil ranks high on the list. Clean, bright and intense, the aroma of camphor oil is considered both refreshing and stimulating. And its effect is no less powerful, inducing both cooling...
Turning around spa sales requires some new thinking
Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.
Massage Therapy News and Research
Massage Magazine writes about the value of massage therapy in helping clients overcome grief. Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.
Is the Internet important to your marketing strategy? The answer is an emphatic yes.
Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...
Don’t wait: Get control of your life and work
Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...
