InTouch
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Let’s Talk About CBD Oil
Many of your clients may be asking you about CBD oil and for good reason. It’s enjoying a great deal of popularity because it has the unique characteristic of being both a natural and yet state-of-the-art ingredient for managing pain. CBD or Cannabidiol...
![White Camphor Essential Oil](http://biotone.com/cdn/shop/articles/Blog_8.13.18_Camphor-Essential-Oil_{width}x.jpg?v=1617174764)
Getting Down to Essentials: White Camphor Essential Oil
Among the essential oils whose scent packs a powerful punch, camphor oil ranks high on the list. Clean, bright and intense, the aroma of camphor oil is considered both refreshing and stimulating. And its effect is no less powerful, inducing both cooling...
![Turning around spa sales requires some new thinking](http://biotone.com/cdn/shop/articles/Blog_8.9.18_spa-sales_{width}x.jpg?v=1617174762)
Turning around spa sales requires some new thinking
Not everyone is a born sales person. But that doesn’t mean that everyone can’t learn how to sell even those who may cringe at the thought.
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_8.2.18_massage-therapy-research_{width}x.jpg?v=1617174761)
Massage Therapy News and Research
Massage Magazine writes about the value of massage therapy in helping clients overcome grief. Research reported in Science Daily, finds that receiving massage therapy eight weeks after a loved one passes on helped those suffering the loss cope.
![Is the Internet important to your marketing strategy? The answer is an emphatic yes.](http://biotone.com/cdn/shop/articles/Blog_7.30.18_internet-and-marketing-for-your-practice_{width}x.jpg?v=1617174760)
Is the Internet important to your marketing strategy? The answer is an emphatic yes.
Today, there’s a pretty good chance that new clients walking through your spa or massage practice door – or current clients seeking more services – started with an online engagement. (Pew Research reports that one quarter of Americans are online...
![Don’t wait: Get control of your life and work](http://biotone.com/cdn/shop/articles/Blog_7.26.18_control-your-life-and-work_{width}x.jpg?v=1617174759)
Don’t wait: Get control of your life and work
Some days you may feel that things are getting out of control in your life and your business. The feeling may stem from your need to keep on top of everything. Or it may be that there is so much going on that you really can’t manage it all, which is not at all...
![It’s time for a Healthy focus on Breasts](http://biotone.com/cdn/shop/articles/Blog_7.23.18_healthy-breasts_{width}x.jpg?v=1617174757)
It’s time for a Healthy focus on Breasts
![Can lemongrass make you happy? The answer might be yes.](http://biotone.com/cdn/shop/articles/Blog_7.18.18_lemongrass_{width}x.jpg?v=1617174756)
Can lemongrass make you happy? The answer might be yes.
Did you know that the scent of lemons is one of the smells that can make you happier? In case you are wondering, some of the others are pine, rosemary and freshly cut grass, as noted in “8 Smells That Can Make You Happier, according to...
![The most common challenges in running a spa or massage practice](http://biotone.com/cdn/shop/articles/Blog_7.17.18_1_{width}x.jpg?v=1617174755)
The most common challenges in running a spa or massage practice
What’s your biggest challenge in running your spa or massage practice? A few years ago, Phorest, a salon software solution, asked 250 salon and spa owners and managers in the UK and Ireland that question. The three top challenges were in...
![Getting Down to Essentials: Geranium Oil](http://biotone.com/cdn/shop/articles/Blog_7.11.18_geranium-essential-oil_{width}x.jpg?v=1617174750)
Getting Down to Essentials: Geranium Oil
If for no other reason, spa and massage therapy clients will love Geranium Oil because of its sweet, floral scent. But that is just the beginning of the many benefits of the oil extracted through steam distillation of the stems and leaves from the lovely...
![Reinforce your brand message to make it stick](http://biotone.com/cdn/shop/articles/Blog_7.5.18_market-your-brand_PICK_{width}x.jpg?v=1617174749)
Reinforce your brand message to make it stick
Whether your spa or massage practice client base includes 30 or 300, your business has a brand identity. That identity is the collective perception of your business among clients shaped by a number of factors. Your logo and the other visuals that you...
![Massage Therapy News and Research](http://biotone.com/cdn/shop/articles/Blog_7.2.18_massage-therapy-research_{width}x.jpg?v=1617174747)
Massage Therapy News and Research
Massage Magazine writes that research indicates stroke patients who received weekly sessions of aromatherapy back massage and foot baths showed significant improvement in stress and mood and sleep. The study, “The effects of aroma massage...