InTouch
Massage Therapy News and Research
The American Massage Therapy Association (AMTA) is advancing the use of massage therapy as a realistic approach to many forms of pain. The AMTA makes this announcement having compiled significant consumer and clinical research on the use of...
Common client challenges to handle head on
No two clients are ever the same. Still among clients there are a number of challenges that occur frequently enough that you want to be aware of them, if you aren’t already, and have a strategy for handling them. Among the common challenges are...
It’s Summertime and the Living is Easy
August is summer’s last hurrah! Our clients have enjoyed a more relaxed schedule and are facing getting back in their school year routine. Why not celebrate all that makes summer great and help soften the transition. It just so happens that this month...
Getting the marketing message “right” across online and offline channels
Today thanks to social networks and mobile computing, you have more channels to reach clients and prospect than ever before. However, the availability of more ways to communicate to targets makes marketing more challenging since consistency of...
Getting Down to Essentials: Tangerine Oil
One of the zestier of the essential oils, tangerine oil has been popular for centuries. With its warm and citrusy scent, the oil has both a calming and invigorating effect. Tangerines originally hailed from China, where they were one of the varietals of the...
How Retinol Creams Can Make You Look Younger
Mindfulness can help take your spa or massage therapy practice to a new level
There’s a lot of talk about mindfulness these days. While definitions may vary, mindfulness essentially refers to the state of being in the moment. Wikipedia describes it as “the psychological process of bringing one's attention to experiences occurring in the...
Massage Therapy News and Research
Mayo Clinic studies value of treating pain in an integrative way: Mayo Clinic recently published a review of several case studies in which Mayo Clinic researchers examined the potential role of integrative medicine as a therapeutic and diagnostic benefit when combined with a patient’s treatment plan, writes Pain
Answer the call of the Sea with Thalassotherapy
“And it is an interesting biological fact that all of us have, in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go...
Take time when choosing software to run your spa or massage practice
Today’s clients, especially millennials, want a seamless experience when they are making a purchase for products or services. They also seek out vendors and service providers who are familiar with their personal preferences and can make suggestions...
When pain is a burning client issue, bring out the menthol
Looking for a soothing ingredient to help ease clients’ aches and pains? Look no further than menthol. Derived either from natural sources, including peppermint and eucalyptus plants, or produced synthetically, menthol provides a wide range of soothing...
Make the most of this Mother’s Day at your spa or massage practice
While customs may vary from country to country, Mother’s Day is one holiday that spans the globe. It’s celebrated in 40 countries, even though the actual date may vary. In the U.S., we celebrate the day thanks to President Wilson who signed a bill in 1914 ...
