InTouch

I have always been invested in improving the value of my services by fine tuning my client's experience. In the last year it has become my priority to ensure client retention by increasing the relevance of their sessions. To be relevant is to provide meaningful services that meet your client's needs when they need them the most...

Recently I attended The Alliance for Massage Therapy Education's first annual conference in Park City, Utah. While there I attended a workshop presented by Kevin Pierce to discuss the Massage Therapy Body of Knowledge...

Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout...

Summer is associated with FUN so let's make sure clients have a lot of it. I expect for many of your clients, summer fun involves sports activities - biking, hiking, golf and tennis, to name a few - and these can be tough on the body, especially ones that have been relatively inactive after months of harsh weather...

As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...

Who says Mother Nature doesn't cooperate. Last Sunday morning I looked out the window and across to my neighbor's yard and I could hardly believe my eyes. Overnight - as if right on cue with the first day of spring - my neighbor's pear tree had burst into bloom...

I would venture to say that the quality and depth of our relationships are directly correlated to the quality of our lives. I certainly find this to be true in my massage therapy practice. When I'm truly connecting with a client, I feel that relationship grow. It becomes deeper, stronger and more long-lasting. Conversely, when I just coexist with a client, I don't feel as connected...

I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life for those of us...

Everyone can benefit from massage, so from a marketing standpoint your target customer could be just about anyone, right? Wrong! Marketing to the masses is a mistake that many professionals make. It is neither time nor cost effective to...

Just the other day, I was on the phone with someone from India who works in our industry. Lots of similarities in spa products and services over there, yet not surprising, they do some things differently. Take waxing - it's very popular among...

Never before has the competition in our industry been as great as it is today. That's why you need to stay up to date on the current trends that are driving the latest treatments and service offerings. This is where continuing education (CE) classes...