Massage Therapy

Help Your Clients Chill Out

• By Kelli Lene
• on May 11, 2010

As an NMT I am always focused on results, but as a business person I am also focused on orchestrating a great client experience. One of my favorite tools in my tool box is Polar Lotion...

Read more

Category Treatment Ideas, Spa Therapy and Massage Therapy

It's Trade Show Time - Get Out the Comfortable Shoes

• By Jean Shea
• on Apr 20, 2010

Several of the BIOTONE team will be heading out for Las Vegas at the end of the week for the IECSC show. I'll be among them. I've lost count of how many industry trade shows I've attended in the nearly 30 years we've been in business...

Read more

Category Spa Therapy, Massage Therapy and Community

It's a Bloomin' Good Time to offer your Clients Special Treatment

• By Jean Shea
• on Mar 26, 2010

Who says Mother Nature doesn't cooperate. Last Sunday morning I looked out the window and across to my neighbor's yard and I could hardly believe my eyes. Overnight - as if right on cue with the first day of spring - my neighbor's pear tree had burst into bloom...

Read more

Category Spa Therapy and Massage Therapy

Category Massage Therapy

Keeping It Green With Less Water Is Our Goal

• By Jean Shea
• on Feb 24, 2010

I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life for those of us...

Read more

Category Spa Therapy and Massage Therapy

Who Is Your "Target Market"?

• By Angie Dubis
• on Feb 18, 2010

Everyone can benefit from massage, so from a marketing standpoint your target customer could be just about anyone, right? Wrong! Marketing to the masses is a mistake that many professionals make. It is neither time nor cost effective to...

Read more

Category Spa Therapy and Massage Therapy

The Hunt For New Ingredients

• By Jean Shea
• on Feb 16, 2010

Just the other day, I was on the phone with someone from India who works in our industry. Lots of similarities in spa products and services over there, yet not surprising, they do some things differently. Take waxing - it's very popular among...

Read more

Category Spa Therapy and Massage Therapy

Category Spa Therapy and Massage Therapy

Category Spa Therapy, Retail and Massage Therapy

Category Treatment Ideas, Spa Therapy and Massage Therapy