What it takes to make the vision for your spa or massage practice into reality

What it takes to make the vision for your spa or massage practice into reality

With the holidays just about if not already a distant memory, there should be more time to put plans in place take your spa or massage practice to the next level. Maybe your goal is financial or it may be that...

Business & marketingMassage therapySpa therapy
Olive Oil

The timeless benefits of olive oil for massage and spa clients

It’s not only lettuce that gets even better – and healthier – with olive oil, so does our skin. Olive oil has been widely used over the ages as a beauty aid. Cleopatra was known for taking baths with olive oil to make her skin smooth and shiny.

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Mastering the basics of Traditional Head Massage

Mastering the basics of Traditional Head Massage

Hope your 2017 is starting out with a flourish.  I am definitely having more fun in my treatment room so far.   One of my goals was to go back through 25 years of my books...

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How to establish yourself as a spa or massage practice expert

How to establish yourself as a spa or massage practice expert

Build it and they will come is a nice concept but in a highly competitive environment, unfortunately that phrase often doesn’t “hold a lot of water.” No doubt you’ve already figured out that you need to do some level of marketing...

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Why it’s more important than ever to protect your spa or massage practice brand online

Why it’s more important than ever to protect your spa or massage practice brand online

As if a bad review from a disgruntled client wasn’t enough of a concern, nowadays spa and massage practice owners and managers need to be concerned about fake news.

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Kukui Nut Oil

Kukui Nut Oil: An ancient beauty secret is becoming a popular ingredient in many skincare products

When it comes to the oil from the Kukui nut or seed, you could say that the “cat is out of the bag.”  Up until recently, the benefits of Kukui Nut Oill were an ancient Hawaiian secret.

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Good for the Sole

Good for the Sole

Did you know that each of your feet have more than 7000 nerve endings? The sensory feedback these nerve endings transmit to the central nervous system provide information about the surface being walked upon.

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Strengthen the connection with spa and massage practice clients with video content

Strengthen the connection with spa and massage practice clients with video content

Video is having a major impact on marketing for companies to connect and engage with customers so it’s something you’ll want to consider as you plan your social media and promotional activities for the year.

Business & marketingMassage therapySpa therapy
Make your spa or massage practice a client destination on Valentine’s Day

Make your spa or massage practice a client destination on Valentine’s Day

Valentine’s Day is not far off and you want to be sure that your spa or massage practice is a destination for new clients and prospects who want to pamper a loved one or even just want to spoil themselves.

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Flourish in 2017

Flourish in 2017

In preparation for the New Year I have a tradition of identifying some important influences that I think I should focus on for the upcoming 12 months, professionally and personally. I admit that sometimes I am dead on and sometimes I experience big surprises.

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Avoid social media marketing sins in your spa and massage practice marketing

Avoid social media marketing sins in your spa and massage practice marketing

Engaging with clients and prospects on social media channels has the potential to build strong relationships leading to continued and new business for your spa or massage practice. You can “keep the conversation” going...

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The top wellness trends for 2017 from Well+Good

The top wellness trends for 2017 from Well+Good

No doubt clients have come to expect more than just great professional skincare and massage therapy services from your spa or massage practice.  Many of them have come to rely on your advice for self-care...

Business & marketingMassage therapySpa therapy