Community

In about a month the holidays will be upon on. Not literally, of course, but from a marketing standpoint, they will. As soon as the Halloween candy begins to appear on store shelves, promotions for Thanksgiving and Christmas soon will follow. So it’s definitely not too early to think about what you can do to boost your visibility during this period...

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I was excited to attend The Alliance for Massage Therapy Education’s 2nd annual conference in Charleston, SC last month because I knew it would be an inspiring and valuable experience. I certainly was not disappointed. The conference was attended by massage therapy authors, CE providers, school owners, instructors, exhibitors (BIOTONE included) and several stake holder organizations (NCBTMB, FSMTB, etc). This dynamic group of 125 participants all came together to discuss “Bringing Teaching to the Next Level” for massage therapy...

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If you live near Longmont, Colorado, you have a great opportunity to volunteer your time and showcase your skills to the community while you do it. The American Diabetes Association is looking for volunteer massage therapists to help out on August 20th for its big fundraiser the Tour de Cure Colorado bike ride. Last year, more than 1600 riders participated in the event which raised over $800,000...

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I am sure you have heard someone tell you to make sure to drink plenty of water to stay healthy and hydrated. A few rules of thumb are to drink eight 8oz glasses a day or 1 oz for every 2 pounds you weigh. Ultimately, how much water someone needs depends on several factors including physical activity levels, climate, physical condition, diet and age...

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Often when people think of communication systems of the body they think of nerve impulses and chemical pathways not energy waves, oscillations and vibrations. Somehow, when used by physicists the word "energy" is understood as science (as in E=MC2), but when used in reference to life force it can become something esoteric and mysterious...

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You can imagine how proud we were when Team Type 1 - a remarkable group of cyclists who ride to create awareness for diabetes fitness -- approached us to be one of their sponsors last year. We were more than happy to meet their request for donations of Dual-Purpose Massage Creme to use in massage therapy for the team. We continue our sponsorship this year and have expanded donations to include Muscle & Joint Relief Therapeutic Massage Creme and Polar Lotion, our other popular sore muscle and pain relief products...

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It is February and everywhere I look I see roses, cards and chocolate hearts. Although, as a therapist, I like the increase in gift certificate sales. I can't help but notice that Valentine's Day has, at least partially, become an over commercialized remnant of what once was. Ironically enough, just as commercialism might have tainted Valentine's Day a bit, scientific reductionism has done the same to our view of the heart itself...

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