InTouch

These three things are traditionally what the three petals of the shamrock stand for and I am dedicating the month of March to promoting and celebrating just that.  Why am I talking about March the week after New Years?  If you remember, in my last...

Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

It wouldn’t be a New Year without a range of forecasts about trends expected to influence the industry. From all accounts, wellness will continue to shape the spa industry over the next year. As 2017 came to a close, ISPA released its 2017 “US...

Is cold weather wreaking havoc with clients’ skin? Cold weather not only means getting bundled up to keep out the cold; also changes the types of treatments and products you use on clients at your spa and massage practice to keep moisture...

Even if you have a healthy client roster, you don’t want to put marketing activities on the back burner. After all, market conditions change.  New competition may come into the area. Existing competitors may decide to step up their marketing activities and...

Are some people just born with a more positive outlook on life?  Maybe it’s a matter of nature and nurture. Whatever the cause, there is no question some people see the glass as half full most of the time rather than half empty. While being too optimistic..

Swedish massage therapy (SMT) may be effective in providing significant relief from cancer-related fatigue (CRF) in breast cancer survivors, according to a study published online in Cancer. The study conducted at Emory University in Atlanta...

A lot of you have shared your struggles with making a living pursuing your passion of massage therapy and burnout.  I don’t have any quick answers but I want to offer this: Passion is a wonderful place to start and inspires us on the good days but...

Many of your clients may not have heard of Patchouli Oil, but they have experienced it. Patchouli Essential Oil has a dusky, musky, earthy scent, which makes it popular for adding to perfumes, soaps, incense, and essential oil blends...

Managing your reputation online is more important than ever before. The Internet can be unforgiving and rush to judgement even before all the facts are in. That’s why you need a proactive plan in place to make sure that you are on top of what clients...

Even with Black Friday and Cyber Monday drawing in millions of shoppers, many people still are in the midst of working through their holiday shopping lists. If you haven’t stepped up your marketing plans to capture holiday buying, there’s still...

"Change is easy!" said no one, ever! Change can be incredibly difficult and often requires us to look past our current situation to where we would like to be. Planning and organizing what changes we need to make, how we need to make them, and determining...