InTouch

Expertise is essential, but there’s more to a satisfying client experience than the treatment alone. Find out how the ambiance of your spa or massage practice contributes in healing the body and spirit and what you can do about it.

In some areas of the country, the weather is still warm so the first day of Fall didn’t have much more significance than another day on the calendar. But nevertheless, it’s official. The Fall season is here. For many of your massage therapy clients, a Fall massage, in addition to aiding relaxation and/or relieving...

It’s the middle of the night and you’re still not asleep. Sound familiar? For many Americans, failure to get sufficient and quality shuteye is a chronic problem. The Centers for Disease Control and Prevention (CDC) did a healthy sleep study and found that more than one third of American adults do not get the recommended

It’s no secret that retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue. [1] However, retail shopping is undergoing a dramatic disruption because of the pandemic.  Many retailers first had to cope with business closures. Now re-opened, new...

Education to advance massage therapy has always been one of the pillars of BIOTONE’s corporate philosophy. Over the years, we’ve worked closely with massage therapy schools through our BIOTONE Edu-Partner program to help schools raise their visibility among future students and...

While your clients might have strongly disagreed, massage therapists were not considered essential workers when the pandemic first hit. Fortunately, things are changing. Indoors or out, many states now are allowing massage therapists to get back to work under a range of...

Key to self-care for a massage therapists and others involved in bodywork starts with avoiding injuries. That’s not necessarily an easy thing to do considering the physical demands placed on your body. There are a number of injuries that are common to professionals in the field, among them tenosynovitis, tendinitis, carpal...

Despite the current challenges massage therapists are facing due to the pandemic, the future is looking bright for massage therapist jobs. The U.S. Bureau of Labor Statistics forecasts “employment of massage therapists is projected to grow 22 percent from 2018 to 2028...

Some may recall the famous line from the 1967 film Cool Hand Luke, “What we have here is a failure to communicate.”  Failing to communicate can be a game changer in dealing with clients. In fact, it may be the reason some clients seek another massage therapy provider, even though your service is of the highest...

When Thomas Paine wrote “These are the times that try men’s souls,” the year was 1776. But considering all that we’re going through this year; he could have been talking about 2020. We’ll get through this difficult time, but it’s a real test of will, especially if you are running a business. In some areas, spas and...

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...