Here Comes The Sun... Get Your Clients In The Mood
By Jean Shea on Jun 01, 2010
Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout.
Go for bold and warmth with turquoise. It's "the color of the year," according to Pantone.com the global authority on color and provider of professional color standards for the design industries. Pantone says that turquoise can help transport you to a tropical paradise at the same time it provides a sense of protection and healing. Violet and yellow - two other Pantone choices for 2010 - are exciting complimentary colors to further the tropical, sunny atmosphere you are creating.
You'll also want to capture the scents of the season. Introduce warm aromas through room mists, candles or essential oils. Our Ambiance Aroma Tropical Coconut Room Mist provides a perfect tropical tie in, as do citrus and lavender. And while you are at it, don't forget to put aromatic hand lotions that tie into the season in the bathrooms.
With your clients in the mood for change, suggest new treatments that reflect a new sunny outlook. (Massage therapists might want to consider adding one for free as an introduction to packaged treatments.
Tropical Renewal Exfoliation will help rejuvenate your clients. Our new Body Lush Hydrating Wrap moisturizes, soothes and softens the skin leaving an elegant satiny feel. This uplifting full-body exfoliation will stimulate circulation and deeply hydrate the skin, leaving your clients feeling renewed, refreshed and revealed.
Don't forget to carry the sun theme to retail. Freshen your shelves with bright, colorful displays and organize products to place all sun related products so they are highly visible. Then offer incentives - special discounts or two for one - to bridge your retail sales and service.
Let the sun shine in. You'll clients will feel like a million dollars and that's even before the treatment begins.