Why You Need to Build Business Authority and How to Build It

Why You Need to Build Business Authority and How to Build It

Everyone respects an authority and moreover wants to do business with that individual or business. That is why building business authority is so important for your spa or massage practice. Here are some ways to build business and brand authority.
Getting Down to Essentials:  Rose Geranium

Getting Down to Essentials: Rose Geranium

“A rose by any other name would smell as sweet.” When Shakespeare wrote that in Romeo and Juliet, he might have been thinking of Rose Geranium essential oil. While not a rose, the Rose Geranium plant has leaves that smell strongly like roses.  The plant, native to parts of Africa, also goes by rose-scented geranium, sweet-scented geranium, or old-fashioned rose geranium. Its velvety, plush leaves and flowers bloom pale pink or almost white.
Create Holiday Promotions that Ring in Sales

Create Holiday Promotions that Ring in Sales

You are probably asking yourself, “where did the year go.” Seems just yesterday, we were greeting a new year and now we are in countdown mode to another. Now more than ever, you want to maximize the holidays for profit, yet at the same time provide budget-conscious clients with value. Here are a few ideas to attract new clients during the holiday season and strengthen loyalty with current ones:
Mango Butter Soothes the Senses and the Skin

Mango Butter Soothes the Senses and the Skin

With the onset of Fall, clients may be looking for something to lift their spirits and sooth their skin. Find out why Mango Butter is just the ticket.

Tips to Create Great Educational and Promotional Videos

Tips to Create Great Educational and Promotional Videos

Videos can have a powerful impact in helping clients and prospects understand your treatments and services. Learn how to create effective videos to build your brand and stand out from the competition.
Getting Down to Essentials: Clove Essential Oil

Getting Down to Essentials: Clove Essential Oil

Clove, one of the oldest spices in existence, can help relieve stress, enhance skin, and relieve pain. Learn how.

7 Ways to Stay Grounded and Keep Your Business on Track

7 Ways to Stay Grounded and Keep Your Business on Track

It is hard to stay grounded in a hurricane, and for many small businesses the last few years have been just like one. Here are some practical tips to help you stay grounded while things keep changing around you
Getting Down to Essentials: Ylang Ylang Oil

Getting Down to Essentials: Ylang Ylang Oil

No, we are not repeating ourselves. Ylang Ylang oil is really one essential oil with two names. Find out what makes this essential oil such a popular ingredient in personal care products and massage.

What does the future hold for massage therapy professionals?

What does the future hold for massage therapy professionals?

Increasingly consumers are seeking massage for their health and wellness, with many including it as part of a treatment plan advised by a medical professional. Still many clients seek massage for their personal care, most notably relaxation.  What does this mean for massage therapists entering the field or moving their career ahead?

Aromatherapy Scalp Treatment “Tops” Off Massage to Enhance Relaxation

Aromatherapy Scalp Treatment “Tops” Off Massage to Enhance Relaxation

Move over Macadamia nut. While not as well known, the Kukui nut, which also hails from Hawaii, has moisturizing qualities to enhance a massage and soothe and protect skin.
Consumers’ Spa-Going Habits and Approaches to Self-Care Focus of New ISPA Study

Consumers’ Spa-Going Habits and Approaches to Self-Care Focus of New ISPA Study

Is COVID still affecting the spa-going habits of consumers, and if so, how? That’s the focus of a study recently release by the International SPA Association to help members make data-driven business decisions. Find out more
Looking to heal clients’ skin? Reach for pomegranate

Looking to heal clients’ skin? Reach for pomegranate

Find out why the pomegranate has been valued over the ages and why you should incorporate it in client skin treatments.