InTouch
Getting down to essentials: Eucalyptus Oil
Mother Nature has been particularly kind to the cuddly Australian Koala. The Koala, not actually a bear as most think but actually a tree-dwelling marsupial closely related to the kangaroo, makes a steady diet of the leaves of the Eucalyptus Tree.
Safeguard your spa or massage practice data from cybercrime
Cybercrime may not be your number one concern but as the owner of a spa or massage practice, your business may be a prime target. Since 2011, cyberattacks focused on small...
Create a winning culture to attract and retain spa and massage practice employees
Unless you are sole practitioner, you depend on a team of capable people to run your business and serve clients. Yet recruiting top talent is a problem for employers. Fortune writes that...
How to effectively use text marketing for your spa or massage practice
Consumers are spending over four hours a day on mobile devices. The fact that one sixth of the day is spent interacting with mobile devices just shows how much consumers have come to...
I’ve Got Your Back
Everyone needs someone who has their back. For my clients I am that person. For that reason, in addition to my massage techniques, I have always incorporated torso treatments in my protocols.
What’s to love about the avocado? Lots it turns out.
What’s behind our love affair with the avocado? Not only do Americans love this unique fruit– that’s right fruit not vegetable – the rest of the world has gotten in on the trend.
Follow-up strategies to get repeat spa and massage therapy client business
Are you waiting by the phone for clients to call and rebook a spa or massage therapy appointment? Don’t wait for clients to make the first move, whether they are first-timers or...
Getting down to essentials: Clary Sage Essential Oil
Not your garden variety sage, but closely related, Clary Sage is a biennial herb that blooms from June to July producing flowers that range in color from white to pink and pale blue to lilac and...
Product Sales: Finding Products that Fit Your Practice
Do you sell products to your clients? If so, how do you determine which products to recommend? Do you consider scope of practice when determining what products are appropriate to suggest to your clients?
Why going with the flow can be a winning strategy for your spa or massage practice
It’s midway through the year. Are things going as you planned for your spa or massage practice? Even if business is generally doing well, maybe you haven’t met all the goals that you hoped to achieve...
How to be more accepting of yourself
Are you your number one critic? Every time you lose a client, does it affect you personally, even though the reason for the loss may have nothing to do with you?
Compassionate Etiquette for the Massage Therapist
As we deal with an aging population and work with clients over longer periods of time, we may find ourselves dealing more and more with clients who have suffered great loss. In a professional...
