InTouch
BIOTONE in touch blog offers a wide array of massage therapy practices and business tips weekly. Over 200 blog posts from the last 5 years cover treatment ideas, spa therapy, retail massage therapy, massage therapist community, and business & marketing.
BIOTONE kicks off season of giving with $10,000 donation to Massage Therapy Foundation
We like to begin the season of giving a little...
2 min read
Community
Employee, Independent Contractor or Renter: What’s the Best Fit for Your Practice?
As a SPA consultant, I am often asked my opinion...
3 min read
Massage Therapy
How to be a trendsetter and not a trend follower in your spa or massage practice
Each year, the International Spa Association releases a report on...
3 min read
Massage Therapy
Define your unique selling proposition to set your spa or massage practice apart
What makes your spa or massage practice unique from the...
3 min read
Massage Therapy
Make the most of spa and massage practice holiday revenue by going the marketing ‘extra mile’
There’s no doubt the holiday season is kicking in. Companies...
2 min read
Massage Therapy
How to build a rapport with your spa and massage practice clients
You know how easily you connect with some of your...
2 min read
Massage Therapy
The Price is Right - Part Two: Three strategies to make value based price increases
Raising prices is one of the hardest business decisions most...
3 min read
Massage Therapy
Your spa and massage clients won’t forget the name or the benefits of Jojoba
It’s not only because of its name that Jojoba is...
2 min read
Massage Therapy
How to become more empathetic to spa and massage practice clients
“How’s your week going?” No doubt you probably ask that...
2 min read
Massage Therapy
Don’t wait for your ideal spa or massage practice clients to walk through the door. Go after them.
Among your spa or massage practice clients, who are your...
3 min read
Community
Permission is Better than Forgiveness When it Comes to Copyright
Did you know that just because something is posted on...
3 min read
Massage Therapy
The Price is Right - Part One: Three ways to know if you need a price increase
Raising prices is one of the hardest business decisions most...
3 min read
Business & Marketing
How to find the right business partner for your spa or massage practice
Are you thinking it might be time to take on...
3 min read
Massage Therapy
7 steps to be more optimistic about your spa or massage practice and life
For some people, the glass is always half full. They...
3 min read
Business & Marketing
Care for clients at your spa or massage practice starts with your own self-care
If you’re not feeling well or are worn out from...
3 min read
Massage Therapy
