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October is Breast Cancer Awareness month. For many years, BIOTONE has actively supported efforts to find a cure for this devastating disease. We’ve sponsored important research about the value of massage in boosting the immune system to fight cancer cells and raised money through annual sales promotions to support Susan G. Komen for the Cure.


This year our support to help end breast cancer continues through our participation in the American Cancer Society Making Strides Against Breast Cancer, a fundraising event taking place on October 16 in San Diego’s Balboa Park. As described by the American Cancer Society, Making Strides is not just a walk but a “powerful and inspiring event that unites communities to celebrate people who have battled cancer, to raise awareness about the disease and to raise money to find a cure.” Several of the BIOTONE team will be participating in the event and we’ve pledged $5000 in support.


We’re doing what we can to promote our participation as well through social media efforts and our website in the hopes of inspiring others in our community to get behind this fund raising event.


It may be that you too have some cause that inspires you to action. The personal rewards in knowing you are helping to raise critical funds for a cause are enormous. You also benefit from meeting other like-minded individuals in your community, which helps raise your visibility. That can of lead to new clients and prospects.While a pat on the back is not the goal, I’m sure your clients value your charitable spirit. In our industry in particular, the goal is to provide comfort and relief. Engaging and supporting good works is an extension of that commitment and you should be proud of your contribution.


That’s why you should not hesitate to let your clients, associates and prospects know about your fundraising involvement. It tells them something about you as a person and also helps raise awareness and hopefully more funds for an important cause.


Whatever organization or event you choose to support share the news across social media and your other communication channels. No doubt you are on Facebook or Twitter so share information about your involvement with fund raising. If you have a newsletter or send email updates, include information. Post a link to the event on your website with an explanation about what you are doing and why it matters. You’ll be surprised at how many others you may motivate to get involved and donate.


Find something that matters to you, get involved and share the news.They say no good deed goes unnoticed. Make sure yours doesn’t.