Clients may be still recovering from the December holiday whirlwind, but with Valentine’s Day just around the corner, you want to help them focus on something special for that someone special in their life. And the day is not just for romantic lovers anymore. February 14 is the time to show appreciation for all loved ones, so that includes family, friends and even pets.
Special Valentine’s Day marketing ideas
Here are promotion ideas to set your spa or massage practice apart during this special holiday that will keep clients coming back for more during the year:
Offer Valentine’s Day discounts: Show the love to long-standing, loyal clients with special discount coupons for skin or massage therapy treatments. The coupon is your way of saying
“thank you for your business over the years.”
Create a Valentine’s Day couple’s retreat: Valentine’s Day might be the perfect time for a romantic get-away but it is not in every couple’s budget or not possible because of work and family. So why not help your clients get away from the day-to-day routine and pressures while staying in town? Entice clients to a perfect day or night out at your spa or massage business with special sweetheart packages geared for romance. Have bouquets of roses on hand throughout and keep the champagne on ice. Add candles and romantic music for ambience and your clients will be delighted they did not have to deal with traffic or security checks at the airport.
And don’t forget retail. Have specially priced retail offerings gift wrapped for the occasion so that couples can take home something to remind them of the romantic time they spent together at your spa or massage business.
Partner with other businesses: For a complete “night on the town” how about dinner and dancing or dinner and a movie after a relaxing time with your team? Think of local businesses to partner with for the special occasion.
Design and sell Valentine’s Day specific gift cards: Among Valentine’s Day marketing ideas consider gift cards that celebrate the holiday. Design the cards with graphics and messages that convey the sentiment of the day. Promote the gift cards on your website, in text and emails, and across social channels. Consider running Facebook ads as part of the promotion. Start offering the gift cards at the beginning of February and extend their redemption until the end of March or early April.
Reward loyalty: Introduce a Valentine’s Day-themed loyalty program as part of your Valentine’s Day marketing in which you offer points or discounts for every Valentine’s Day-related service or product purchase. For example, clients could earn double points for booking a couples massage or buying a Valentine’s Day spa package. Promote the loyalty program through email marketing and social media, emphasizing the exclusive benefits clients can enjoy by taking
part.
Self-Care: Among other Valentine’s Day marketing ideas show you care. Send out emails and text to clients and create social posts about taking care of yourself. Promote what your spa or massage practice can do on the special day and after to help clients relax and look good.
Gift baskets: Create Valentine’s Day gift baskets of your retail product offerings that extend treatments at home. Include information on maximizing use of the products for best results.
Support Valentine’s Day marketing campaigns
Launch Valentine’s Day marketing campaigns with the following activities:
Send a text: When it comes to reaching out and touching someone, more Americans are doing so by text. Text is an expedient way to alert your clients to your Valentine’s Day offering, as well as other specials and promotions throughout the year. Just keep in mind that regulations require you to get permission from someone before you can send them a text message.
Plan a series of social media posts: Build up to the day with a series of specially crafted Valentine’s Day themed posts on your social channels talking about your special holiday treatments and gift items. Use imagery to draw attention to the posts. Also engage your followers with questions, such as “what’s your favorite Valentine’s Day gift” or “what is your most memorable Valentine’s Day.” If your website enables ecommerce and online booking direct followers to your site to buy retail items or book an appointment
Send a card: Whether you do it online or in the mail, send your clients a Valentine’s Day card to celebrate the upcoming special day and remind them of your treatments and special promotions. If you send an e-card, include a link to your website.
Update your signage: Make sure to update signage throughout your spa or massage. Use special Valentine’s Day images – cupids and hearts, for example – and highlight some of your special offerings for the day.
This Valentine’s Day you can help clients get in the mood with your services and products. Make the day special for clients and the good feeling will last well beyond the day.