If you are looking for a new way to expand your massage therapy business in the New Year, consider chair massage. Just look at airports, shopping malls and even at events to see the demand for chair massage to help harried and hurried consumers on the go decompress in a brief time.
chair massage offers another benefit to your business by introducing touch therapy to first-time massage clients. Once they experience chair massage benefits, consumers may graduate to a more comprehensive Swedish or Deep Tissue massage therapy session.
Tips for marketing chair massage:
Distinguish your marketing materials. Create a special website or devote a section of your spa or massage practice site to highlight chair massage benefits and your chair massage services.
Connect with corporations: Develop a direct mail or email marketing campaign to reach the HR departments of companies in your area about office chair massage. Companies with wellness programs are good candidates.
Target trade shows: Check your local city website or online to find out what trade shows are taking place in your city or town. Contact companies about offering chair massages at their booth.
Explore co-marketing: Consider businesses that complement your spa or massage practice and explore co-marketing opportunities. A local gym or health club could be a very appropriate co-marketing partner.
Participate in community events: Explore events taking place in your community through your city’s websites as well as the local chamber of commerce. If you support a local charity, find out if you can add your chair massage to one of their events and offer to donate a portion of your fees.
Chair massage opens the door to new possibilities for your massage therapy career.