8 Valentine’s Day Marketing Ideas for Your Spa or Massage Practice

Valentine’s Day, that special holiday when romance is in the air, is just around the corner. With all due respect to tradition, why stop at candy and roses to say, “I care.” You can help clients and prospects deepen ties by incorporating wellness into celebrating the day. Make your spa or massage practice the ultimate Valentine’s Day destination for romance and wellness for couples or an unforgettable self-care and pampering experience for clients who are on their own.

Here are suggestions for Valentine’s Day spa or massage therapy studios ideas to create memorable experiences and set your spa or massage practice apart during this special holiday and

Offer limited time Valentine’s Day spa packages or massage treatments: Bundle a few skin care and/or massage services and add a retail treat. The offering can be a great gift for someone to give their significant other. Tailor treatments for the special day by serving strawberries, chocolate and champagne and handing out roses.

Create a Valentine’s Day couple’s retreat: Valentine’s Day might be the perfect time for a romantic get-away but that is not in every couple’s budget or not possible because of work and family. So, help your clients get away from the day-to-day routine and pressures while staying in town with Valentine’s Day spa specials or special massage therapy sessions for two.

Entice clients to a perfect day or night out at your spa or massage business with special Valentine’s Day spa or massage treatment packages that, for example, include a couple’s aromatherapy massage and a chocolate sugar scrub. To create the perfect ambiance, fill the treatment room with bouquets of roses and candles and romantic music. Offer cheese and crackers and other treats to nibble on during the session.

Do not forget retail. Have specially priced retail offerings gift wrapped for the occasion so that couples can take home something to remind them of the romantic time they spent together at your spa or massage business.

Offer self-pampering packages for singles: Valentine’s Day spa packages or massage treatments for singles should convey the message to appreciate and take loving care of yourself. The package can include a variety of services like facials, Swedish massages, or foot massages as well as a consultation on wellness to address a client’s specific needs. As a special bonus include a retail item for at-home use or a special discount on a future visit.

Being an active participant in your client’s wellness extends beyond the treatments you offer. Whether clients are seeking pain relief from an injury or chronic condition or looking to reduce anxiety or stress, by being an advocate for your client’s well-being, you can provide them with instruction and information to help them manage and mitigate the effects of their condition in between visits.

Offer Valentine’s Day discounts: Show the love to long-standing, loyal clients with special discount coupons for skin or massage therapy treatments. The coupon is your way of saying
“thank you for your business over the years.”

Partner with other businesses: For a complete “night on the town” how about dinner and dancing or dinner and a movie after a relaxing time with your team? Think of local businesses to partner with for the special occasion.

Design and sell Valentine’s Day specific gift cards: Among Valentine’s Day marketing ideas consider gift cards that celebrate the holiday. Design the cards with graphics and messages that convey the sentiment of the day. Promote the gift cards on your website, in text and emails, and across social channels. Consider running Facebook ads as part of the promotion. Start offering the gift cards at the beginning of February and extend their redemption until the end of March or early April.

Reward loyalty: Introduce a Valentine’s Day-themed loyalty program as part of your Valentine’s Day marketing in which you offer points or discounts for every Valentine’s Day-related service or product purchase. Your contest could enable clients to earn double points for booking a couples massage or buying a Valentine’s Day spa package. Use email marketing and your social media channels to promote the loyalty program emphasizing clients can enjoy exclusive benefits by participating. ^[1]

Gift baskets: Create Valentine’s Day gift baskets of your retail product offerings that extend treatments at home. Include information on maximizing use of the products for best results.

Support Valentine’s Day marketing campaigns

Launch Valentine’s Day marketing campaigns with the following activities:

Send a text:  When it comes to reaching out and touching someone, more Americans are doing so by text. Text is an expedient way to alert your clients to your Valentine’s Day offering, as well as other specials and promotions throughout the year. Just keep in mind that regulations require you to get permission from someone before you can send them a text message.

Plan a series of social media posts: Build up to Valentine’s Day with a series of specially crafted posts on your social media channels that describe your special holiday treatments and gift items. Use imagery to draw attention to the posts. Also engage your followers with questions, such as “what is your favorite Valentine’s Day gift” or “what is your most memorable Valentine’s Day.” If your website enables ecommerce and online booking direct followers to your site to buy retail items or book an appointment

Send a card: Whether you do it online or in the mail, send your clients a Valentine’s Day card to celebrate the upcoming special day and remind them of your treatments and special promotions. If you send an e-card, include a link to your website.

Update your signage: To create a holiday mood, update signage throughout your spa or massage studio. Use special Valentine’s Day images – cupids and hearts, for example – and highlight some of your special offerings for the day.

Play Cupid this Valentine’s Day. Help create the romance and warm feelings that go with this special day.