Prepare Your Practice for the ‘Silver Tsunami’ of Baby Boomers with Sheila Alexander

Most therapists and practice owners already have seniors in their families and as massage clients. Listen and learn as Sheila discusses the 3 class types of seniors, geriatric definitions and senior client intake forms. PLUS, how to adapt massage sessions for wheelchair, armchair or rollator clients, with marketing concepts to reach senior communities.

Sheila Alexander is a retired practice owner and Educator teaching wellness and her method: Senior Spa, Geriatric massage and spa therapies and created a massage/spa program for Continuing Care Retirement Community. She’s one of CryoDerm team educators and a 2021 inductee to the World Massage Hall of Fame.