Like so many of the essential oils we use today for health, cosmetic and cleansing purposes, Petitgrain has a history of getting from the Old to the New World. The essential oil comes from the bitter orange tree, which came from Southern China to Paraguay in the 19th Century. Three essential oils come from this tree...
Content is king. You probably heard that expression several times over the past few years as companies sought relevancy through blog and social media posts that sought to engage prospects and build relationships with existing clients and customers. You might be wondering if the adage is still true in 2021, considering...
When it comes to marketing your spa or massage practice, referrals have the highest return on investment (ROI). Not only do they require less cost-per-lead; they tend to be high quality leads. Beyond satisfied clients driving new business through your door, consider the potential of leads from physicians and other...
It’s safe to say that Comfrey has “stood the test of time.” The herb has been used medicinally for over 2000 years based on references found in canonized texts from the early Jews and Greek historians even before that. [1] Still if anyone doubts the healing powers of comfrey, consider this. The herb’s original name...
As if there wasn’t enough stress running a spa or massage practice, along came COVID-19 to send stress levels off the charts. Fortunately, we are beginning to see a light at the end of this tunnel, although no one should throw caution to the wind. Stress whether it’s comes from outside forces or comes from within...
No matter how experienced you are or how many continuing education classes you take, you still have to have the right tools to do the job. The right tools begin with your massage table. It’s the most important tool you need for your practice; so, your massage table must fit your needs and preferences. The right...
When you think of Peru, you probably think of Machu Pichu, the Andes or maybe even llamas. More than likely, essential oil probably doesn’t come to mind. But one essential oil associated with Peru is rather unforgettable. It’s Balsam of Peru, though point of fact, the tree it comes from has its origins...
While it’s important to keep on top of the latest ingredients, there’s something to be said for “tried and true.” That’s where Arnica comes in. It’s one of those ingredients you can depend on for relieving client pain. Arnica has been used for centuries as an herbal medicine and homeopathic remedy to...
Does your social media marketing include Instagram, the popular photo sharing app and social network? Or if you are on Instagram, are you getting the most from it? Since its...
