InTouch

While your clients might have strongly disagreed, massage therapists were not considered essential workers when the pandemic first hit. Fortunately, things are changing. Indoors or out, many states now are allowing massage therapists to get back to work under a range of...

Some may recall the famous line from the 1967 film Cool Hand Luke, “What we have here is a failure to communicate.”  Failing to communicate can be a game changer in dealing with clients. In fact, it may be the reason some clients seek another massage therapy provider, even though your service is of the highest...

When Thomas Paine wrote “These are the times that try men’s souls,” the year was 1776. But considering all that we’re going through this year; he could have been talking about 2020. We’ll get through this difficult time, but it’s a real test of will, especially if you are running a business. In some areas, spas and...

If you’re in a state where your spa or massage practice is “open for business,” you may be enjoying the enthusiasm of clients anxious to get back into your good hands. However, some clients may be staying away. They may still be concerned about the spread of the virus. They may have financial issues due to a business...

While there is encouraging news of new vaccine treatments for COVID-19, the fact is that the virus still will be with us for some time.  After all, without testing everyone and understanding that many people with the virus are asymptomatic, we don’t know the extent of the Corona virus in the US.  The best advice is to...

The news seems to change daily about COVID-19, adding to business uncertainty. Just when we thought we were returning to a somewhat “normal” state, many cities and states are responding to spiking cases with new rules and even re-imposed shutdowns. It’s hard to keep your focus with so much out of your control...

While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning.  Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...

As you begin planning for reopening; there still may be questions about how to go about it to ensure the safety of your employees and clients while they are in your establishment and as you and your team provide massages and...

We’re dealing with a lot of uncertainty right now and this is especially challenging for business owners. No doubt many of you are looking at ways to continue some aspect of your business during a mandatory...