Well before the happy couple walks down the aisle, there is a myriad of things to do before the wedding day. In 2023, the average length of engagement 15 months and during that time, couples spend an average of seven hours per week planning, according to the wedding planning website, The Knot. [1] A lot of stress can build up over that time.
A deep tissue or relaxation massage before the wedding can help the bride, groom or even the entire wedding party maintain a positive mood and energy to enjoy the special day and make sure that guests do as well. Optionally, a couple might want to book a massage together. It can be a great way for couples to connect before the wedding, in a special and intimate experience.
Benefits of prewedding massage
A simple, hour-long massage can reduce cortisol, the stress hormone, and increase serotonin. The latter is a neurohormone that regulates anxiety and helps maintain a good mood. [2] By improving circulation, increasing flexibility, and promoting an overall sense of well-being, massage benefits mind and body.
A prewedding massage also can help improve sleep the night. A good night’s sleep is needed not only to maintain the wedding day glow, but also to contribute to good health, cognitive functioning, and happiness. Massage increases delta brain waves, which are linked to deep sleep. The result is improved concentration and increased energy. [3]
For a prewedding deep tissue massage, consider BIOTONE Deep Tissue Massage Lotion. Deep Tissue Lotion is the perfect formula to obtain the manipulation needed to relieve deep, knotted muscles or trigger points. It contains Aloe Vera, Hawaiian Kukui Nut, Almond, and Pecan Oils to soften and moisturize. It is non-greasy with ideal glide and maximum friction. Find out more about Deep Tissue Lotion.
Skin health
Couples not only want to feel good on their wedding day, they want to look good. A facial massage has a positive effect on skin health. By boosting circulation, massage enables vital nutrients and oxygen to reach the skin. Healthy blood flow helps skin: [4]
- Exhibit a short-term improvement in plumpness and texture
- Feel more moisturized
- Have a healthier, brighter glow
Marketing prewedding massage
In addition to encouraging clients about to be married to consider a prewedding massage, you may want to reach beyond your clientele to attract new clients about to say “I do.”
- Leverage social media: Couples seek information about weddings on Facebook, Instagram and Pinterest so have a marketing presence there. Discuss the benefits of massage as you are about to walk down the aisle. Post before and after comments and photos from current customers talking about their prewedding massage and its benefits.
- Attend bridal shows: Exhibit at local bridal shows or fairs to get your name in front of brides and their bridal parties. Have information about the massages you offer with your contact information. Try to collect names to circle back to prospects.
- Wedding planners: Build relationships with wedding planners who can be a good source of prospective clients. Find them on LinkedIn or through local directories. Reach out with a marketing piece about your services.
- Benefit referrals: Offer clients and others an incentive for referring business. The reward could be a reduced price on a future massage or a free massage tied to referrals.
Besides something old, something new, something borrowed and something blue, make massage a new wedding tradition. It will enhance an already special day and you will be fondly remembered for playing a key part.
[1] “The Knot 2023 Real Wedding Studies,” The Knot, Accessed June 27, 2024. https://www.theknot.com/content/wedding-data-insights/real-weddings-study
[2] Seaver, Maggie, “Why You Should Totally Treat Yourself to a Prewedding Massage,” the knot, Accessed June 26, 2024. https://www.theknot.com/content/prewedding-massage-benefits
[3] Ibid
[4] Schultz, Alicia, “6 Powerful Benefits of Massage for Skin Health, med+massager, April 29, 2024. https://medmassager.com/blogs/blog-1/benefits-of-massage-for-skin-health