Following our series on ISPA trends we are now going to explore customization. I've combined this trend with a recent consumer survey that indicates that menus need to become simpler. In my experience the way to accomplish both is by listing the basic services and promote that each treatment is totally customized based on a personal consultation. In order to effectively accomplish this, we need protocols in place that ensure a consistent and simple way to provide plenty of options at a moment's notice.
A great example, and my favorite, is the basic aromatherapy wrap that utilizes BIOTONE's Hydrating Luxe massque and one of their ten Spa Complexes. You have five choices from the Therapeutic line:
Sore Muscle Relief
Then you have the Signature line that can be linked to the seasons (another hot trend):
Autumn - Pomegranate and Cranberry
Winter - Milk and Honey
Spring - Green Tea and Lime Leaf
Summer - Mango and Mandarin with Lavender and Calendular
A great thing about this recipe is its multiple applications. For example, when applied to feet and/or hands and combined with heated booties/mitts it is an excellent added value treatment. These types of enhancements improve any massage, facial, or mani/pedi and give clients an opportunity to customize not only their treatments but their total experience. They also provide a great way to up-sell services since clients get a real sense of the benefits of the coordinating full body treatment without the initial commitment.