If a picture is worth a thousand words, think how powerful a video is, especially when marketing your massage or spa services. The latest statistics from YouTube indicate that over 6 billion hours of video are watched each month on the social media channel – that’s almost an hour for each person on earth!
Not only that, consumers are watching 10 percent of all online video from the convenience of their smartphones and tablets. This provides you with a great opportunity to reach clients with a powerful visual message about your products and services at any time, which can help to boost bookings and retail sales. Even educational videos about how to stretch in the morning, why sitting all day is bad for your health, or how to adjust your office chair for optimum ergonomics positions have value—the position you as experts and show that you care about your clients’ well-being. Furthermore, videos are memorable. Many people will remember your video because it’s easier for them to learn something new when it’s presented to them visually rather than by reading information.
Today anyone can shoot a video on a smartphone or digital camera. You don’t need to invest in expensive equipment and costly productions. And videos don’t take much time to produce. Keep your video simple and direct, and short – no longer than 3 to 5 minutes. Also, consider that the videos that go viral are ones that are funny, cute, and sincere. As part of your content, include a call to action. Offer a discount or special treatment or massage to tie in with a holiday.
You can create your own channel with YouTube. This gives you more marketing power as clients drawn to one video click on others. Don’t forget to include your website address in each post, which helps your Search Engine Optimization (SEO), especially since Google owns YouTube. If you are using the video in email marketing, include a link in the body of the email since most email systems have size limitations for sending and receiving email.
In addition to YouTube, you can create and post videos to Vimeo. Concise videos – 7-second looping videos on Vine and 15-second videos on Instagram – are viral these days. A clever Vine video could go viral and give your spa or massage business a lot of visibility.
Videos are a perfect way to reach your clients and prospects in a powerful way that is easy to understand. Plus, the viral nature of social media means if someone likes your video, they will share it with others, which means more potential new business.