Wellness Treatments are the new Spa
By Kelli Lene on Feb 08, 2016
I just got back from a trip (don’t be jealous). Just like you, anytime I travel, I love to indulge my curiosity - local attractions, cuisine and of course featured wellness treatments. Exploring treatments helps me with my self-care and is good for me professionally. Since I was at the Gulf naturally my thoughts turned to oysters, saltwater and seaweed. So just as naturally, I chose a detoxifying massage and seaweed wrap as my spa adventure.
This was a great option because it not only fits the experience; it’s also similar to a treatment that I offer in my office. Receiving classic treatments can help me compare my protocols and is a great reminder of why it’s on my menu in the first place. Over the years trying different protocols has inspired me, allowed me to try out equipment/products, fine tune my own implementation, and sharpen my focus. And sometimes it’s just fun.
I am happy to report that this very expensive treatment was almost identical to the one that I perform, teach and that’s in the Biotone protocols. The main difference is that the spa used wet room techniques to remove the mask and I use warm wet towels. I have performed it both ways and now I have received it both ways. I honestly prefer the towel method because, as a client, it feels better.
Another difference is they used a very expensive imported product. I paid close attention to the workability, ease of use and the effects over the next couple of days. I can safely say that the products I use are comparable on all three points; of course I am referring to the Biotone Firmi-Sea Body Mud and Detoxify Customizing Complex. Even after all these years it’s still a little awe inspiring how well we can replicate these very luxurious protocols, in our own treatment rooms.
By the way did you catch the title? There has been so much discussion in the last few decades about how to describe the term spa and what qualifies as spa treatments. I have had many spirited conversations with “serious” therapists about the therapeutic impact of “spa” treatments. I have come to the conclusion - if you are getting hung up on a word, then change the word.
I think detoxifying treatments are a perfect example of how spa is easily categorized as a wellness treatment. For example: If your clients are exploring diets; supplements and regimes that improve their overall health - you may consider offering your support to their wellness goals with the incorporation of detox wraps and oils in their massage sessions. Bonus: seaweed as an ingredient is an emerging trend.
No matter what you call it, if you decide to integrate it, learn how to do it properly and practice. Traditionally these treatments involve exfoliation by dry brushing; application of a body mask and wrapping; removal of mask and then a massage utilizing lymphatic supporting aromatherapy oils. None of these protocols are complicated but they are a skill.
Take advantages of great resources including Biotone’s website, YouTube, workshops or at the very least arrange to receive the treatment and offer a trade out.
I am currently redesigning my menu so that it will emphasize my new focus on “Wellness Treatments”. I will also be creating fresh ways to promote these enhancements to my clients. 2016 is going to be fun.
Be well, Do good work, and let us know how you are going to grow in 2016