Self-care is surging. In part the self-care trend is being driven by rising costs of healthcare. In response, Americans are putting more effort into taking charge of their own physical and mental health and wellness aided by a vast amount of information available on the Internet. Estimates put today’s self-care market at $450 billion, covering several Consumer Packaged Goods (CPG) categories.[1]
It’s not a stretch to say that massage and oils go “hand in hand.” The earliest written records about massage therapy come from Egypt and China dating back to 3000 and 2500 BCE. Somewhere between 800 and 700 BCE, massage progressed into Western Culture.
Clients who love the scent of citrus – and who doesn’t – will thank you for introducing them to lemongrass essential oil. The oil, which comes from the lemongrass plant that grows in many tropical and subtropical parts of the world, offers a comforting citrus-earthy fragrance...
For many people, grapefruit is the perfect morning “wake up call. It’s a rich source of Vitamin C, which has antioxidant properties and so helps in boosting the immune system. But you can enjoy the healthy benefits of grapefruit throughout the day in other ways besides having a glass of juice or a bowl of grapefruit sections in the morning. Grapefruit essential oil is...
While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning. Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...
With so much change sweeping across the country now, you want to make it a priority to keep in touch with clients. They need to know you are thinking about them; and you want to keep them up to date on your business and its state of...
If you’re looking for a third-party testimony about the value of olive oil for skin, look no further. The ancient Egyptian ruler was known for taking baths with olive oil to make her skin smooth and shiny. The benefits of olive oil are impressive...
alk about versatility. Since ancient times, rosemary has been used for a number of both culinary and medicinal purposes and even religious ceremonies. The Morning Call notes that the Greeks and Romans believed that Rosemary would improve...
The news looks good for salons, spa and massage therapy professionals about client enthusiasm over reopening. A recent survey conducted by consulting firm Buzz Beauté finds that consumers are going to...
