When is the last time you said, “I’d love to try this, but I’m afraid I won’t succeed?” Fear of failing and the consequences of it hold many people back. But taking risks is an inherent part of being in business. In fact, it’s not realistic to think that that you can completely eliminate risk from your business. The fact that you...
You know the expression “when in Rome...” Well, you don’t have to be in Rome to take advantage of the benefits of lavender, which the ancient Romans added to their bath water to induce a calming and relaxing effect. Lavender actually comes from the Latin word lavare, which means to wash. But the Romans weren’t the...
Are you satisfied with your retail sales? It’s an important question, since retail sales can add to your bottom line, ranging anywhere from five to 30 percent of your revenue.[1] While COVID certainly had its impact on retailing, brick-and-mortar already was going through a transformation with the popularity of online...
We’re very excited to introduce Truly Coconut Massage Oil to our product portfolio of lubricants for the treatment room. We created the new natural calming, long-lasting oil with its silky texture to meet your needs for an oil that is both nourishing and yet easily absorbed into the skin. Truly Coconut Massage oil features...
What was your goal for your business when you first set out? Did you hope to achieve the kind of financial success that would enable you to eventually work part time and travel the rest? Were you hoping to become so successful, a larger entity would buy you out? Maybe your goal was to become an industry thought...
Like so many of the essential oils we use today for health, cosmetic and cleansing purposes, Petitgrain has a history of getting from the Old to the New World. The essential oil comes from the bitter orange tree, which came from Southern China to Paraguay in the 19th Century. Three essential oils come from this tree...
Content is king. You probably heard that expression several times over the past few years as companies sought relevancy through blog and social media posts that sought to engage prospects and build relationships with existing clients and customers. You might be wondering if the adage is still true in 2021, considering...
When it comes to marketing your spa or massage practice, referrals have the highest return on investment (ROI). Not only do they require less cost-per-lead; they tend to be high quality leads. Beyond satisfied clients driving new business through your door, consider the potential of leads from physicians and other...
It’s safe to say that Comfrey has “stood the test of time.” The herb has been used medicinally for over 2000 years based on references found in canonized texts from the early Jews and Greek historians even before that. [1] Still if anyone doubts the healing powers of comfrey, consider this. The herb’s original name...
As if there wasn’t enough stress running a spa or massage practice, along came COVID-19 to send stress levels off the charts. Fortunately, we are beginning to see a light at the end of this tunnel, although no one should throw caution to the wind. Stress whether it’s comes from outside forces or comes from within...
