Among many BIOTONE products, Shea Butter is a key ingredient. To set the record straight, this has nothing to do with the fact that this versatile natural skin care ingredient and I share a name.

Are you ready for the New Year? Before you know it, you’ll be ringing in 2020 at your spa or massage practice and you want to make sure it gets off to a good start and stays that way. You probably know by now that you can’t leave things to chance or just “go with the flow.” Success requires planning. Writing an annual...

It’s here. Black Friday marks the official kickoff of the holiday season. If you haven’t already kicked into action getting ready for holiday sales, there’s no more time to waste, especially when it comes to retail product promotions and holiday gift giving. Retail sales can make up a significant part of your holiday revenue...

Tis the season…to be stressful! Ironically, at this holiday time of year, many feel more stressed out than jolly.  While the promise of getting together with friends and family, exchanging gifts and enjoying good food and drink should raise spirits, many are feeling overwhelmed by all the planning, shopping and food...

Is your spa or massage practice getting ready to participate in Small Business Saturday, celebrated on November 30? This year marks the 10^th annual holiday, created by American Express in 2010, that brings communities together to support their local small businesses during one of the busiest shopping seasons...

The NRF survey finds that consumers will spend their holiday shopping on three main categories, including gifts for family, friends and coworkers at an average of $658.55; non-gift holiday items such as food, candy, decorations, cards and so forth at an average of $227.26; and other non-gift purchases that take...

When it comes to cooking, Black Pepper ranks high as one of most commonly used spices. Some people can’t get enough. With its sharp and mildly spicy flavor, Black Pepper goes well with a wide range of dishes. But many Black Pepper aficionados don’t realize that Black Pepper and Black Pepper Essential Oil...

Do you feel like the days are shorter? The fact is that they are now that we’re getting closer to the winter months.  It also may be that the responsibilities of running your spa or massage business are piling up so that no amount of daylight is enough to get everything done.  Making matters worse, you may have...

The detoxifying benefits of sea fennel have been heralded since the time of Hippocrates, the ancient Greek physician. Today, we continue to value this hardy plant for its outstanding restorative qualities.

Are you spending more time trying to get new clients than trying to keep the ones you have? It’s a question anyone running a spa or massage practice – or any other business for that matter – needs to think about. While you need to focus on client acquisition, since clients move on for any number of reasons; the fact...