Massage and facials go hand in hand to boost your spa and massage practice revenue
By Jean Shea on Jan 28, 2016
They go “hand in hand.” That’s the word about massages and facials, according to SpaFinder Wellness 365. Among beauty and spa trends to expect in 2016, SpaFinder forecasts that techniques usually thought of only for facials, such as masks, exfoliation, hydration, etc., increasingly will be delivered during a massage.
Offering a comprehensive treatment such as a facial and a massage can help boost revenue among current clients and attract new ones to your spa or massage practice. That’s why you’ll need to get out the word. Leverage your social media channels to promote the new treatments and build interest and enthusiasm. Consider creating a video, which you can add to your website and promote on social media, to highlight the new offerings. You might even want to offer a discounted package to introduce current and new clients to the services.
Your retail sales also can benefit from the combined service. Make sure to discuss with your clients the products you are using and point out the at-home options available so that they can extend the benefit of the treatment between visits.
To help your client escape winter boredom and give them a radiant treatment from head to toe, try:
Fresh and Full Hydration
Gently polish to lift away dry skin accelerating cell renewal and provide an aroma-therapeutic body wrap for total mind-body healing. While relaxing and reviving the body give a refreshing face exfoliation and massage that will soften, tone and nourish skin that’s been exposed to the harsh winter months. Finish with a luxurious full body massage.
• Micro-Buff Body Polish (2 oz)
• Serenity Aromatherapy Massage Lotion (1 oz)
• Facial Therapy MicroRefiner (1/8 oz)
• Facial Therapy Massage Creme (1/8 oz)
• Warm, moist hand towels (8)
• 2 rubber spa bowls
• Thermal Blanket
• Plastic Wrap (optional)
Apply a full body exfoliation treatment with Micro-Buff Body Polish, following the BIOTONE protocol* for exfoliation.
Apply Serenity Aromatherapy Massage Lotion to entire body and wrap with thermal blanket.
Wrap client’s face with warm steaming towel, leave on for approximately one minute.
Gently wipe face clean of makeup, be sure to avoid eye area.
Apply Facial Therapy MicroRefiner evenly to face.
Gently massage MicroRefiner into skin using small circular motions in an upward motion to work against gravity. Skin may appear rosy as this stimulates circulation.
Wrap client’s face with another warm steaming towel, leave on for approximately one minute.
Wipe face clean of granules.
Apply even layer of Facial Therapy Massage Creme to client’s face and proceed with facial massage (8 to 10 minutes) until creme is fully absorbed.
Unwrap Aromatherapy wrap and transition to normal massage set up, removing thermal blanket.
Perform a finishing treatment with Serenity Aromatherapy Massage Lotion.
*Follow protocols in BIOTONE Spa Brochure