Make Your Practice Golden

 

Can we talk?  Aging stinks until we realize what a privilege it is to be able to do just that.  If aging is a privilege, then healthy aging is a choice.  A choice we as massage therapists can model and market.   September is the month to support healthy aging to celebrate life, and commit to a more positive outlook on growing older.  It’s also the month to remind people that our youngest and most vulnerable are fighting for their lives against cancer and the chance to age.   So I’m dedicating September to bringing awareness about both.

Bringing all the gold together - Children are our gold standard. They are our greatest treasure.   Coincidentally our later days are often referred to as our Golden Years.  And when I think of gold in my treatment room, I always think of Honey. Sooooooooo   The easiest way to bring the benefits of honey into your treatments is to use Biotone’s Milk and Honey Spa Complex in my lotions and potions.  My favorite way is to perform a reverse tapotement technique on the lips, face, and/or body featuring Honey as its star ingredient.

 

Special Promotion Menu

 Focus on the comforting and nourishing benefits of honey. Biotone has quite a few protocol suggestions on their website, such as Autumn Glow Restoration Wrap and Sweet Treat. I wanted to share my Golden Lip Treatment with honey serum.

Honey Lip Serum

Mix :

1Tbsp Honey

1 Tbsp Aloe Vera gel

1 Vit E capsule

2 drops Lavender

2 drops Clary Sage

Apply and Perform Massage on the lips and the surrounding area: (avoid pulling skin)

            Perform gentle reverse Tapotement

            Perform Myofascial techniques

Remove residual product with a warm wet towel (optional)

Apply a Beeswax based Lip Balm

 

Lagniappe 

Offer a Golden Lip Treatment. I’m also planning to order temporary tattoos that feature the symbolic gold ribbon for a fun touch on clients and encourage donations to a charity that supports pediatric cancer research or patient support. Our nail technician is looking into offering a gold glitter nail polish detail with ribbon decal for donations and how fun it is to pair up with others for a good cause creatively.

Retail Feature

Promote Milk & Honey Ambiance Aroma Room Mist: “Warm, addictive comfort. Spray a mist of fragrance into the air and inspire memories of sweet, happy celebrations.”  

Wellness Education

There are so many resources for Healthy Aging that you can offer clients through your social media. You could also pair up with another wellness entity that caters to seasoned citizens to create an event.  One idea is to host a Pajama Party to bring out the kid in all of us.  Offer a Candy Bar featuring gold candy and give out prizes for PJ categories.  Oriental Trading is a great resource for all the supplies.  Remember that September also features Grandparents Day, so you could expand it to include grandchildren and offer cute spa treatments for both.   If you really want to make it special, this event could easily be a fundraising event to support those fighting children’s cancer.

Each day, 42 families in the United States will receive the devastating news that their child or teen has cancer.  I don’t need to remind anyone of the horror of childhood cancers, only the hope that comes with research and support for the families. No fundraising idea is too big or too small to make a lasting impact in the life of a child with cancer.  Please consider doing something appropriate to your practice that will benefit the youngest and bravest of us all.

I promise you will feel golden.

Be well, Do good work and please join me in this effort