Is your website working as well as it can for your spa or massage practice? Your site should be a key part of your marketing effort to attract customers and prospects and help build business. Even if your website is visually appealing and easy to search; it may not be helping to increase bookings.
Here are some things to do to make your website more effective:
Offer online booking
If you don’t offer online booking, it may be something to consider it. Online customer scheduling means your clients can conveniently schedule an appointment 24.7 which can help to boost appointments. Today there are a wide range of offerings for online booking software. Many of them are cloud-based, which means you don’t need to acquire any software to run on your computers. You access the booking software from a browser and pay a subscription fee, which varies between providers. Some of the offerings start out as a free trial so you can decide if you are satisfied with the service before you buy
Online booking offerings can do more than just make it convenient for clients to book a massage or skin treatments. Some, in addition to enabling clients to book more than one appointment, access client history and provide reminders so you and your team know what services clients requested in the past and the at-home products they selected.
Prominently feature service menu
Be sure that your service menu is prominently featured, up to date and easy to access. By adding customer reviews, you encourage visitors to try new treatments. Associating treatments with products for use at home helps increase the sale. Also showcase your current specials. Either feature them prominently on the home page or add a “specials page” to your website.
Compelling content counts
Engaging and informative content is one of the most effective tools to draw people into your site and keep them there. Also search engine look for sites with content related to users’ search terms. The key is to keep content fresh and relevant to visitors. Content can include:
Blogs: A blog is a great way to educate clients and prospects about the value of different types of massage and skin treatments. You can offer an opinion, provide tips and even share news on the latest treatments. Include recommendations for self-care.
Video: You have lots of options with video. Consider interviewing a client or one of your team about a service on your menu. Just plan ahead – don’t aim for improvisation or spontaneity. You may want to start a channel on YouTube to post videos or embed them right into your site.
Client testimonials: A customer describing a problem and how a treatment in your spa or massage practice helped can be very powerful. It highlights the value of your services and instills confidence in website visitors considering a new treatment.
Surveys: Surveys can tell you what your visitors want to know to help you determine what new or additional website content you need. Surveys also can help you understand how your customers are using your site so that you can make changes where necessary to make the experience even more satisfying.
Podcasts: Add podcasts to your site to address client issues questions or bring them up to date about your spa or massage practice. Consider interviewing clients and other industry experts for some of them.
Visit your site and ask yourself if it encourages you to sign up for a booking or call in for an appointment. If it doesn’t, it’s time to make some changes.