Even with Black Friday and Cyber Monday drawing in millions of shoppers, many people still are in the midst of working through their holiday shopping lists. If you haven’t stepped up your marketing plans to capture holiday buying, there’s still time. Here are some things you can do:
Get social: Create a list of spa services or retail items to post on social media channels – Facebook, Twitter and Pinterest and your blog – to help shoppers with gift giving ideas. Consider several lists based on price ranges or types of recipients including men, millennials, baby boomers, athletes and others.
Update your website: Add some holiday messages to your site along with holiday skin treatments and massage using ingredients – pomegranate and cranberry and even cocoa – that capture the scents of the season.
Promote gift certificates: Put special emphasis on gift certificates. Create an email marketing piece promoting gift certificates with a link to a landing page on your website where buyers can purchase certificates to send to friends and family.
Hold a VIP shopping day: Hold a special shopping day or evening for special customers. Serve refreshments and let your customers spend time perusing your retail items, getting information on new spa and massage treatments and book treatments into the New Year.
Send pre book reminders: Send out special email reminders and leverage social media to encourage customers and prospects to book their treatments now if they haven’t already. Extend hours to accommodate those who can’t take time from work to get in during the day.
Thank customers: Develop and send a special email expressing your thanks to customers for their business throughout the year. Be sure to include a discount on a service or retail offering for a first purchase in the New Year.
Merchandising matters
Once in your spa or massage practice, help encourage shopping by maxing your merchandising to reflect the season.
Create visual themes: Clients are drawn to colors, which also evoke emotion and influence buying decisions. Try grouping items together that have a similar color but different shapes to create a visual theme.
Lighten thing up: Lighting not only brings colors to life, it attracts a buyer’s attention. It makes products stand out and enhances colors. Consider spotlights to highlight featured products or back lit displays.
Make buying easy: Don’t restrict retail displays areas to a corner of your reception area or off to the entrance of your spa or massage business. Have a number of displays throughout your spa or massage business, including treatment rooms and hallways. Also offer ready-to-go baskets and wrapped items to make it easy for your clients to pick up a gift for others.
Make your spa or massage practice a convenient, no hassle destination for holiday shoppers with special promotions, great deals and good service. That’s the best gift you can give clients.