Happy Valentine’s Day! Hearts and cupid notwithstanding, today is one of those special days of the year to let others know you are thinking about them. That’s what makes today special to me. We all want to know that someone cares. The nice part is that you can help your customers convey that message. A great way to tell someone you care about is to treat them to a massage or skin care treatment.
I assume many of you are incorporating a special Valentine’s Day promotion into your marketing effort. Hopefully, you are booked with lots of customers benefiting from someone else’s thoughtfulness and affection and couples who want a special time together. We have a special Valentine’s Day treatment protocol below. You also can see it in the Waterless Spa Treatment video we've just completed. It’s timeless, so you can offer it today to customers who want to take advantage of it or give it as a gift anytime.
Berry Cocoa Body Glow
Awaken and stimulate skin with an invigorating Pomegranate & Cranberry exfoliation treatment followed by a relaxing wrap with richly textured, moisturizing Cocoa Comfort Massage Balm to reveal radiant and glowing skin.
Micro-Buff Body Polish ------------------------------------------- 2 oz
Cocoa-Comfort Massage Balm -------------------------------- 1.5 oz
2 rubber spa
4 warm, moist hand towels
Mix Micro-Buff Body Polish with 30 drops of Pomegranate & Cranberry Customizing Complex in a rubber bowl.
Mix Cocoa Comfort Massage Balm with 4 drops of Pomegranate & Cranberry Customizing Complex.
Apply an exfoliation treatment with the Micro-Buff Body Polish.*
Apply Cocoa Comfort Massage Balm in an even layer to each part of the body, follow BIOTONE protocol* while quickly covering each area with plastic wrap. Cover the client with a towel to keep warm.
While standing at the table's head, pull up all layers of sheets, thermal wrap, and blankets, cocooning the client.
Allow the client to rest for 15-20 minutes. This is an ideal time to incorporate an add-on face or foot massage.
Remove plastic sheet, removing as much Cocoa Comfort Massage Balm as possible.
Perform finishing treatment with a product that remains on the skin.
Session time: 60 min Recommended Price: $80 - $100 Cost Per Treatment: $4.62 (large sizes)
*Follow protocols in the BIOTONE Spa Brochure
There is a wealth of treatments that tie in with annual holidays. Mother’s Day, Father’s Day, graduation, Christmas, and the New Year are obvious. Plan your marketing around these holidays to help your customers share the joy. Other event-oriented marketing opportunities are considered, such as a bridal party, pre-wedding spa treatment or graduation, retirement, career change, and more.
Your service is really an investment. When someone ‘gifts’ a friend or family member with treatment, they are saying, ‘I care about you, and so I care you're about health.’ That’s something we all should do 365 days of the year, of course.