It’s beginning to look a lot like Christmas – and Chanukah and Kwanzaa – everywhere you go. Is your spa or massage practice ready? There’s a host of things to do to take advantage of the sales opportunities presented by the holiday season. To make sure you don’t miss out, here is a checklist of six things you’ll definitely want to do, if you haven’t already:
Get Into The Spirit
That may sound obvious, but getting your spa or massage practice in a holiday frame of mind requires more than decorations. Set a positive tone for your establishment that carries over to each and every one of your team. While the holidays can intensify the pressure, work with your team to make sure they are getting enough rest, taking breaks, even getting some time off to attend to their personal needs. Since clients may seem more harried at this time of year, it’s doubly important that your team remains relaxed and upbeat to help clients overcome their stress.
Promote Holiday Offerings
By now, you’ve probably decided on your holiday treatments and products. You’ll want to update your website to feature your holiday offerings and create and distribute special emails to announce holiday packages, special sales and gift cards. Regarding gift cards, don’t think in terms of one size fits all. Consider the range of experiences that you can offer clients through your spa or massage practice, and then create gift cards for several different price points. When you provide clients with a range of gift cards, it helps them give a more personalized gift.
Leverage your social media presence to build a rapport with clients and prospects around the holiday experience. Ask questions about family traditions they love or holiday decorating tips, special foods dishes and fun outings in addition to posting information about your offerings.
Deck The Halls
Make sure your retail offerings visually convey the season of giving. Use the colors of the season Have some products gift wrapped to make gift giving easier and decorate shelves and product displays with displays often with holiday themes – by the fire at home, around the table, gift giving, deck the halls and more.
Plan A Party
Bring the holidays right into your spa or massage business with a party. You can make it an open house to give prospects as well as clients a chance to find out about holiday treatments and special retail promotions. Your party is a way to thank clients for their business and also give them an opportunity to book their pre and post-holiday sessions.
Consider Staffing Needs
Determine if you will need more staff to support your holiday promotions, whether for treatments for retail sales. If you need staff, make sure they are on board as soon as possible.
Make sure you’ve covered your bases so you’ll be ready for the holiday crowd this year with good cheer.