March is the month of the “wearing of the green.” Whether you are Irish or not, St. Patrick’s Day on March 17 is one of the holidays that gives us a chance to get together with friends and tip a few as they say (not that you necessarily need a holiday to do that).
Truth be told, St. Patrick’s was actually a dry holiday in Ireland until 1970. Until then, it was a religious observance in Ireland and as a result pubs were shut down. You might say that St. Patrick’s Day, as we observe it now, was really made in America. When America was just 13 colonies, Irish immigrants got together to celebrate their heritage. They kept the tradition over the years and eventually, the day became a secular holiday observed by Irish and non-Irish alike.
Back in Ireland, in the mid-1990s, The Republic of Ireland began a campaign to use St. Patrick’s Day to showcase the Irish culture. The first St. Patrick’s Day Festival was held in 1996.
Go with the green at your spa
History lesson aside, St. Patricks’ Day provides a great opportunity for special holiday promotions. Offer “Go for the Green” gift coupons for clients to give to their friends and family to introduce them to your services.
Turn you spa or massage business into the Emerald Isle for the day with green carnations and shamrock decorations. Play up the green theme in special food for the day for clients to enjoy. Key Lime pie, mint-chip ice cream, lemon-lime punch are some ideas – unless of course you want to go all out and put on a corned beef and cabbage spread with delicious Irish soda bread on the side. And of course don’t forget Irish music in the background.
Boost your retail sales with green tea based products, such as our Green Tea & Lime Leaf Hydrating Body Butter or Body Lotion. Good for any time of year, green tea includes antioxidants to support skin healing. Green tea also contains Vitamin B, which aides in skin regeneration, and Vitamin C, essential in the production of collagen.