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Video is having a major impact on marketing for companies to connect and engage with customers so it’s something you’ll want to consider as you plan your social media and promotional activities for the year.

Consider the following statistics offered by Hubspot:

  • Video in an email leads to 200-300% increase in click-through rates
  • Including video on a landing page can increase conversion by 80%
  • Combining video with full-page ads boosts engagement by 22%
  • After watching a video, 64% of users are more likely to buy a product online

 

The use of video enhances your credibility because you can talk directly to your audiences as you showcase your expertise and explain the intent of the various services you provide. Most clients will find it easier to watch you perform a skin treatment or massage versus reading about it.

Achieve marketing goals with video

Here are some marketing tips from Social Fresh to ensure your video content achieves your goals for client engagement:

Don’t try to create a moment:  Don’t aim for a video that will go viral. Instead, create video content that taps into existing conversations on the web or in your industry. (As an example, if a lot of customers are asking about aromatherapy massage, create a video showcasing a treatment.).

Stick to a schedule: Try to be consistent in creating video contact. Your viewers will begin to look forward to updated content and it will help build the engagement.

Create something original:  This may be difficult; but it’s not impossible. Learn what your clients are used to see and what competitors are doing to try to come up with something that is unique – something clients may not find anywhere else. Think about educating your clients but make the video entertaining at the same time.

Use video on web landing pages: Since videos can boost conversion, whether for booking an appointment or ordering a retail product if you sell online, add a short video with a clear call to action.

Ensure video quality

In “Five tips on creating effective marketing videos,” video and digital media producer Farzad Wafapoor, recommends to ensure a quality video that engages your viewers:

  • Use a microphone:  Built in microphones in cameras can pick up unnecessary background noise in your video. It’s worth the money to invest in a microphone that captures the sounds without distracting background noise.
  • Shoot in HD with proper lighting: 1080p is acceptable quality for online videos. Consider the room lighting. In general, it is best to turn off all fluorescent lights and stick to traditional three-point lighting.
  • Tell a story: Editing is the most crucial step of the process. Think about telling a story as you edit your video – avoid lecturing or a talking head. Wafapoor recommends not to get hung up with editing software issues. Pick any video editing software along, watch its tutorial and then focus on storytelling as you prepare your video.
  • Tripod: Use one for the stability of the shots.   
  • Length: Try to keep videos around two minutes for longer one and not less 30 seconds for shorter pieces. (Some tutorials may take as much as 5 minutes).

Whatever videos you create, you can host them on YouTube or Vimeo, another community for storing and distributing video content. Also include the URL links from your videos to your website to build traffic and promote your videos in your other social media channels to gain likes and shares to expand your spa or massage practice visibility.