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Join the Conversation

Jan 12, 2010 12:00:00 AM

Did you ever play operator with a group of your friends? You know the game where one person says something then whispers it to the next person and so on and so on down the line. Ultimately it's up to the last person in line to broadcast...
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People probably won't remember what you said. They might remember what you did, but they will always remember how they felt when they were with you...
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Posted in Spa Therapy By Kelli Lene

Rewards of Retail

Jan 19, 2010 12:00:00 AM

When it comes to selling retail, the question is no longer "if" but "when." That's certainly my impression from talking to BIOTONE customers coast to coast. Some spas are citing as much as 40 percent of their revenue now come from retail sales...
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Posted in Spa Therapy Retail By Jean Shea

Tis the Season for Health and Wellness

Jan 28, 2010 12:00:00 AM

It is common early in the New Year for spas to feature detoxification treatments. Such protocols are particularly important for clients who are making lifestyle changes. I'm a big advocate of these protocols. They support my belief that we...
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Posted in Spa Therapy By Kelli Lene
Are men's treatments on the menu in your Valentine's Day promotions? The International Spa Association (ISPA) reports that men make up one third of all spa goers,...
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Client Rewards Program... What's Yours?

Feb 4, 2010 12:00:00 AM

Rewarding clients for their business encourages them to spend more money and instills loyalty -- resulting in a win-win situation. There are a number of ways to reward your clients, so you need to ask yourself what's the best reward program to benefit your business?...
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Posted in Spa Therapy Retail Massage Therapy By Angie Dubis

School's Never Out

Feb 9, 2010 12:00:00 AM

Never before has the competition in our industry been as great as it is today. That's why you need to stay up to date on the current trends that are driving the latest treatments and service offerings. This is where continuing education (CE) classes...
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Posted in Spa Therapy Massage Therapy By Jean Shea
Adding custom blended oils to the massage experience is very popular with my clients. We start with a casual consultation where clients help me "create their synergy" based on what's going on in their life and their goals. Then I blend two oz of oil...
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Posted in Spa Therapy By Kelli Lene

The Hunt For New Ingredients

Feb 16, 2010 12:00:00 AM

Just the other day, I was on the phone with someone from India who works in our industry. Lots of similarities in spa products and services over there, yet not surprising, they do some things differently. Take waxing - it's very popular among...
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Posted in Spa Therapy Massage Therapy By Jean Shea

Who Is Your "Target Market"?

Feb 18, 2010 12:00:00 AM

Everyone can benefit from massage, so from a marketing standpoint your target customer could be just about anyone, right? Wrong! Marketing to the masses is a mistake that many professionals make. It is neither time nor cost effective to...
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Posted in Spa Therapy Massage Therapy By Angie Dubis

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