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Rewards of Retail

Jan 19, 2010 12:00:00 AM

When it comes to selling retail, the question is no longer "if" but "when." That's certainly my impression from talking to BIOTONE customers coast to coast. Some spas are citing as much as 40 percent of their revenue now come from retail sales...
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Posted in Spa Therapy Retail By Jean Shea

Client Rewards Program... What's Yours?

Feb 4, 2010 12:00:00 AM

Rewarding clients for their business encourages them to spend more money and instills loyalty -- resulting in a win-win situation. There are a number of ways to reward your clients, so you need to ask yourself what's the best reward program to benefit your business?...
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Posted in Spa Therapy Retail Massage Therapy By Angie Dubis
When is the last time you told your clients how much you appreciate their business? Someone told me it's National Write a Letter of Appreciation Week. I was not aware such a week existed, but it's a good reminder that we all need to let our customers...
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Posted in Retail Community By Jean Shea

Get every Appointment

Apr 27, 2010 12:00:00 AM

A few years ago I started using an online scheduler to book my massage appointments and I LOVE IT! I have a busy appointment schedule so I can't always answer my phone when clients call.Without a doubt I have lost money in the past because...
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Posted in Retail Community By Angie Dubis
I think no time invites change more than the fall. The sudden coolness in the air and the invigorating scents of the season - pumpkin, cranberry, apple and cinnamon spice - wake up the senses and in doing so seem to trigger our desire for something new...
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Posted in Spa Therapy Retail Massage Therapy By Jean Shea

4 Rules to Building Revenue with Retail

Dec 21, 2010 12:00:00 AM

It seems every year around this time I find myself busy with the idea of Holiday promotions. People are out buying for the ones they love, and I have, what I consider to be, a valuable service to offer...
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Posted in Retail Business & Marketing By Angie Dubis

Dance With the One That Brought You

Sep 20, 2011 12:00:00 AM

September may seem a little early to be thinking about Thanksgiving, unless you are a retailer or you are going to use it as an opportunity to “dance with the ones that brought you”... In other words, to show appreciation to those who have provided support and patronage. I know that a lot of business use Christmas for this purpose. But I asked myself a long time ago why should I present my tribute to people at a time when it will end up competing with their insurance agents, hairdressers etc. It has always made the most sense to me to use the holiday that we all celebrate, to express what that holiday is all about...
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Posted in Retail Business & Marketing By Kelli Lene

The Season for Giving

Nov 29, 2011 12:00:00 AM

The Season for Giving is well under way. You may have noticed all those Black Friday and Cyber Monday opportunities in your inbox! Many massage businesses miss out on the holiday shopping craze, when they should be cashing in. It is a shame because there is no better time to encourage clients to refer their friends, family and workmates...
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Posted in Retail Business & Marketing By Angie Dubis

Time Well Spent

Dec 13, 2011 12:00:00 AM

Time Well Spent is the name of my business, my promise to my clients; and it’s my measuring stick. For example, before I introduce a product or protocol into my treatment room it must add value and effectiveness to the time my clients spend with me. It’s a simple and tangible appraisal system...
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Posted in Retail Business & Marketing By Kelli Lene
Three years ago, a friend who lives out of town sent me a digital picture frame for a Christmas gift. I remember being very excited about the gift and looked forward to setting it up so my life could truly flash before me. Photos from the last six or more years are digital so that makes loading them on the little card that comes with the picture frame very easy. But I also have a lot of prints. I could probably set aside a month of my life scanning 24/7 to get all of my prints converted to digital format...
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Posted in Retail Business & Marketing By Jean Shea

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