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The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...

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While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...

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Location, location, location is the mantra of realtors. You’ve no doubt heard that if you’ve purchased a home. And when it comes to the address of your spa or massage practice, the location can be even more important. Your address is part of your...

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Should you hire a business coach?

Mar 12, 2018 4:00:00 AM

Are you at one of those times in running a spa or massage practice when you feel stuck? Even if things are going well, you know that for continued success you need to change your course of action. However, you may not know what to do. Maybe you need...

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How to step up your retail sales game

Mar 8, 2018 4:00:00 AM

Retail sales aren’t what they used to. Armed with information online and the ability to make a purchase with a simple click, consumers now are demanding more from the in-store experience than ever before. Considering the potential of retail sales to...

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It’s been personally rewarding working on this series of “A Year of Giving Back” and it’s inspiring me beyond my usual promotions.  For example April is more than Easter and Tax Day. It has Foot Health Awareness, Youth Sports Safety Month...

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Just when you thought you had figured out (or almost figured out) millennials and how to market your spa and massage practices services to them, here come the Gen Zers. Also known as iGens, this is the generation born between the...

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We think Valentine’s Day is all about love and good feelings, but there are a number of things about this special day. Here are just some of the interesting facts about Valentine’s Day that might surprise you.

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Posted in Spa Therapy Retail Massage Therapy By Jean Shea

The traditional season of giving may be over, but that doesn’t mean giving on behalf of your spa or massage practice should end.  Having an ongoing company giving program, not only helps the community you service; it helps your business standing.

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Successful marketing requires strategy and planning. To maximize holidays and other special treatment and retail promotions, you’ll want to plan ahead to ensure you achieve your goals. This is where a marketing calendar can be extremely helpful...

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