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We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

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American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...

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Hemp seed oil is having its hay day and for good reason.  To begin with, it’s rich in essential fatty acids such as omega 3 and omega 6, minerals and over a dozen vitamins, most notably vitamin E. Some even use it in place of fish oil for the omega 3...

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Personalized and powerful is the name of the game in products and services these days, especially when target customers and clients are millennials.  But even baby boomers are in on the personalization bandwagon. They want customized treatments...

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The holidays may be a time of indulgence but right after consumers will once again focus on wellness and a healthy lifestyle. Wellness was one of the main trends for spas and the massage industry as we entered 2018 and there’s no reason to assume...

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While brick-and-mortar retail establishments have not gone the way of the dinosaur, you can’t ignore the power and popularity of online shopping. Aided by mobile devices, we now can purchase items anytime/anywhere from a cornucopia of goods available...

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Location, location, location is the mantra of realtors. You’ve no doubt heard that if you’ve purchased a home. And when it comes to the address of your spa or massage practice, the location can be even more important. Your address is part of your...

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Should you hire a business coach?

Mar 12, 2018 4:00:00 AM

Are you at one of those times in running a spa or massage practice when you feel stuck? Even if things are going well, you know that for continued success you need to change your course of action. However, you may not know what to do. Maybe you need...

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How to step up your retail sales game

Mar 8, 2018 4:00:00 AM

Retail sales aren’t what they used to. Armed with information online and the ability to make a purchase with a simple click, consumers now are demanding more from the in-store experience than ever before. Considering the potential of retail sales to...

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It’s been personally rewarding working on this series of “A Year of Giving Back” and it’s inspiring me beyond my usual promotions.  For example April is more than Easter and Tax Day. It has Foot Health Awareness, Youth Sports Safety Month...

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