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Join the Conversation

Jan 12, 2010 12:00:00 AM

Did you ever play operator with a group of your friends? You know the game where one person says something then whispers it to the next person and so on and so on down the line. Ultimately it's up to the last person in line to broadcast...
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2010 has finally arrived and if you're like other therapists you're not sad 2009 has come and gone. Last year was tough for many of us. Good planning and determination are more important than ever to ensure that 2010 isn't the same...
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Posted in Massage Therapy By Angie Dubis
Once again our industry has risen to the occasion in offering help to those in serious need. Over the past few weeks, I've read about several spas and massage therapists hosting fundraisers to raise money for Haiti...
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Posted in Massage Therapy Community By Jean Shea
Are men's treatments on the menu in your Valentine's Day promotions? The International Spa Association (ISPA) reports that men make up one third of all spa goers,...
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Client Rewards Program... What's Yours?

Feb 4, 2010 12:00:00 AM

Rewarding clients for their business encourages them to spend more money and instills loyalty -- resulting in a win-win situation. There are a number of ways to reward your clients, so you need to ask yourself what's the best reward program to benefit your business?...
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Posted in Spa Therapy Retail Massage Therapy By Angie Dubis

School's Never Out

Feb 9, 2010 12:00:00 AM

Never before has the competition in our industry been as great as it is today. That's why you need to stay up to date on the current trends that are driving the latest treatments and service offerings. This is where continuing education (CE) classes...
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Posted in Spa Therapy Massage Therapy By Jean Shea

The Hunt For New Ingredients

Feb 16, 2010 12:00:00 AM

Just the other day, I was on the phone with someone from India who works in our industry. Lots of similarities in spa products and services over there, yet not surprising, they do some things differently. Take waxing - it's very popular among...
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Posted in Spa Therapy Massage Therapy By Jean Shea

Who Is Your "Target Market"?

Feb 18, 2010 12:00:00 AM

Everyone can benefit from massage, so from a marketing standpoint your target customer could be just about anyone, right? Wrong! Marketing to the masses is a mistake that many professionals make. It is neither time nor cost effective to...
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Posted in Spa Therapy Massage Therapy By Angie Dubis
I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life I've lived in California my whole life and so I'm pretty familiar with droughts. Living next to the largest body of water is no help during water rationing. But such is life for those of us...
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Posted in Spa Therapy Massage Therapy By Jean Shea

Life of Meaning is Full of Relationships

Mar 11, 2010 12:00:00 AM

I would venture to say that the quality and depth of our relationships are directly correlated to the quality of our lives. I certainly find this to be true in my massage therapy practice. When I'm truly connecting with a client, I feel that relationship grow. It becomes deeper, stronger and more long-lasting. Conversely, when I just coexist with a client, I don't feel as connected...
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Posted in Massage Therapy By Angie Dubis

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