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A picture may be worth a 1000 words, but a video is even more powerful, especially when it comes to social media. Here are some stats gathered by WordStream, an online advertising software and solutions provider, about the popularity and influence...

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Millions of Americans are dealing with pain. As an example, over 80 percent of adults experience lower back pain at some point in their lives, according to Suzanne Kane in her article “Smarter Ways to Deal with Pain,” on Psych Central.  About 39 million...

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We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

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Massage Therapy News and Research

Apr 4, 2019 4:00:00 AM

In a piece in The Washington Post, Consumer Reports addresses our national dependency on opioids to relieve pain and offers consumers alternative treatments.  Consumer Reports writes that nearly a third of adults ages 50 to 80 report filling a...

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Posted in Massage Therapy Business & Marketing By Jean Shea

American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...

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Massage Therapy News and Research

Mar 7, 2019 4:00:00 AM

Massage Magazine reports research indicates that women who have upper-extremity pain and mobility issues following breast-cancer surgery experience significant improvements in these areas following weekly half-hour sessions of myofascial massage.

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Just as trends in healthcare change from year to year, so do trends in marketing as companies and brands seek better ways to reach clients and prospects. Here are five trends in on and off-line marketing gleaned from across the web that you’ll want...

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Massage Therapy News and Research

Feb 7, 2019 4:00:00 AM

Massage Magazine reports that a recent study found that there is a lack of integration when it comes to massage therapy and outpatient cancer care despite recommendations from the American Society of Clinical Oncology for the use of complementary...

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Each year, Well + Good, a news publication devoted to the wellness scene, publishes its top wellness trends.  Among the 14 trends Well+ Good predicts will drive wellness in 2019, here are some that may impact your spa or massage practice this year.

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Massage Therapy News and Research

Jan 8, 2019 4:00:00 AM

Duke University researchers found that that patients with arthritis in their knees experienced significant improvement in pain and mobility after undergoing a weekly, whole-body massage for two months. According to the announcement from Duke Health...

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