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I've talked to many therapists who are hesitant to create a website because they think it is too is expensive or they feel overwhelmed and confused by the process. Many are surprised to find out that it is extremely easy and inexpensive for the average person to set up their own website. There are many ways to set up a website online; this article pertains specifically to setting up a site yourself...
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Posted in Business & Marketing By Angie Dubis
Are you incorporating the changing seasons into your spa's ambiance and decor? Many spas do and it can be a great boon to marketing - not to mention customer satisfaction. June, for example, is a perfect time for a sunny, hint of the tropics makeover to brighten clients' spirits. It's not hard to do. For starters, you can easily enhance the look and feel of your spa by placing flowers in brightly colored vases throughout...
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The community spirit is never stronger than on the 4th of July. My neighborhood has a number of events planned and I will try to participate in some of them, and where possible, take my dogs along. They are pretty patriotic pups and love the crowds and the chance to meet some other canine pals. Be careful if your community has fireworks and you have pets. The noise can really frighten them...
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Posted in Community Business & Marketing By Jean Shea
I have always been invested in improving the value of my services by fine tuning my client's experience. In the last year it has become my priority to ensure client retention by increasing the relevance of their sessions. To be relevant is to provide meaningful services that meet your client's needs when they need them the most...
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If you're thinking about billing insurance for massage therapy sessions, you may be wondering "Where Do I Start?" The answer may depend on your current skills and licensure. As a start to bill insurance you need to be proficient at SOAP note charting and have an understanding of the intricacies of medical massage (for example, knowledge of muscle origins, insertions and actions, Orthopedic Assessment, myofascial release and neuromuscular therapy)...
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Posted in Massage Therapy Business & Marketing By Angie Dubis
Recent economic times and the resulting consumer belt tightening have challenged all of us to identify and focus on untapped opportunities. For instance, a current consumer trend is to move the entertaining hub back home...
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Posted in Spa Therapy Business & Marketing By Kelli Lene
Whether or not you're a fan of Sex and the City - TV series and movies - there's no denying Carrie, Samantha, Charlotte and Miranda touched a nerve with women everywhere about the importance of female friendship. It's probably one of women's greatest strengths that they allow themselves to 'share' with other women and so build the emotional bonds that carry them through life's challenges - however big or small...
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You may not know, but massage licensing legislations are a pretty hot topic with therapists in California and New York right now...
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Posted in Massage Therapy Business & Marketing By Angie Dubis
I knew I would have a great time at the AMTA's National Convention in Minneapolis this past week, I just didn't know how much Facebook would have to do with it!...
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Posted in Community Business & Marketing By Angie Dubis
There's nothing more powerful in new business development than word of mouth. Yet with the pressures of today's economy, you can't depend solely on referrals. You need to step up the promotion to be as visible as possible to potential clients - and even current ones...
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Posted in Community Business & Marketing By Jean Shea

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