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Across America, saving the planet through more sustainable practices on the part of businesses is an issue for many consumers. Support for environmental issues can influence whether a business wins a new customer or loses a long-standing one.

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Getting the nation off drugs to deal with pain is a goal of many government agencies, researchers and medical professionals. As such, massage therapy as well as other integrative therapies are now being looked at more seriously as an alternative to opioids.

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Consumers are clamoring for Cannabidiol (CBD), as indicated by a recently released market estimates. BDS Analytics out of Boulder, Colorado, who tracks the cannabis market, forecasts that CBD sales will exceed $20 billion by 2024, representing a...

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A picture may be worth a 1000 words, but a video is even more powerful, especially when it comes to social media. Here are some stats gathered by WordStream, an online advertising software and solutions provider, about the popularity and influence...

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Millions of Americans are dealing with pain. As an example, over 80 percent of adults experience lower back pain at some point in their lives, according to Suzanne Kane in her article “Smarter Ways to Deal with Pain,” on Psych Central.  About 39 million...

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We’re well into spring and you’ve probably noticed that your clients are looking for something new and uplifting at this time of year.  Spring gives you an opportunity to recommend new treatment options to fulfill client desires to feel renewed and refreshed.

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Massage Therapy News and Research

Apr 4, 2019 4:00:00 AM

In a piece in The Washington Post, Consumer Reports addresses our national dependency on opioids to relieve pain and offers consumers alternative treatments.  Consumer Reports writes that nearly a third of adults ages 50 to 80 report filling a...

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Posted in Massage Therapy Business & Marketing By Jean Shea

American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, including video and social media, according to a recent study by market-research group Nielsen. It’s no wonder then that as a small...

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Massage Therapy News and Research

Mar 7, 2019 4:00:00 AM

Massage Magazine reports research indicates that women who have upper-extremity pain and mobility issues following breast-cancer surgery experience significant improvements in these areas following weekly half-hour sessions of myofascial massage.

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Just as trends in healthcare change from year to year, so do trends in marketing as companies and brands seek better ways to reach clients and prospects. Here are five trends in on and off-line marketing gleaned from across the web that you’ll want...

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