Business & Marketing

While the exact timeframe for re-opening your spa or massage practice still may be uncertain, now is the time to start planning.  Hopefully, through social media, emails and text messaging, you’ve kept in touch with clients during the Covid-19 shutdown (See: ”Stay in touch with clients during the pandemic”) so that they are as eager to re-engage with your...

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image of woman with open sign
image of woman with open sign

Shakespeare said “all the world’s a stage” Considering the drama that often takes place in organizations, you have to admit the “Bard” was on to something.  As the owner or manager of a spa or massage practice, you’ve got enough on your hands growing your business and keeping it competitive without employee...

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Do you feel like you’re living in a sequel of “Groundhog Day?” It’s the 1993 movie where actors Bill Murray and Andie McDowell get stuck living one day over and over again until they finally get it right. If so, you just may be in a rut and work could be a big part of it. You might have entered the New Year with all sorts of...

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get out of a rut and feel inspired again
get out of a rut and feel inspired again

When it comes to spa retail shopping, men are giving women a “run for their money.” Spa Executive writes that the most recent figures from ISPA’s Consumer Snapshot released in spring 2019 indicate: More men are more likely to go to a spa with the intent of purchasing retail products ‘some’ or ‘all’ of the time than...

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retail strategy for men
retail strategy for men